Bank launches new campaign and nets $14.5 million in deposits

Posted by Jason Mudd

First Coast Community Bank
First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.

IDEAS

First Coast Community Bank is a provider of Synovus Financial Services in the northern Florida market. 

Axia promises a lot ... and then delivers even more.”

- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.

When the bank decided to grow its consumer deposit business, it chose Axia Public Relations to help introduce a new, high-yield money market account.

 

RELATIONSHIPS

Axia developed a comprehensive, integrated campaign that included public relations, outdoor, direct response, print and point-of-purchase materials, raising awareness, and opening accounts.

RESULTS

Within three months of launching the campaign, First Coast Community Bank had netted $14.5 million in commercial and consumer deposits.

 

Media Logos - Axia Public Relations

 

To learn how we can help your financial services company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

 

Topics: Most Popular Case Studies, Financial Services, product launch, Public Companies, medium companies, Consumer Services, Florida, B2C

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