As Blue Cross Blue Shield rolled out new operating systems and software, internal references pointed the company toward the public relations experts at Axia Public Relations for help with communicating the IT migration benefits to its enterprise employees. Axia recommended that Blue Cross Blue Shield implement a two-way communication system between individual department executives and employees before making the official switch to its new software. During its campaign, Axia provided computer-based training, email updates, weekly newsletters, “webinars” and closed-circuit TV spots, desktop drops, online surveys and other communications to educate employees, generate positive responses and measure its successes.
- Barbara Ainsworth, Blue Cross and Blue Shield
Convincing thousands of employees to utilize new software is no easy task. Before Blue Cross Blue Shield of Florida rolled out Windows XP Professional, Web X online conferencing software, Siebel 7, Data Warehouse and HIPPA to its employees, Axia Public Relations provided IT marketing communications to ensure a smooth transition.
Axia marketing experts worked with Blue Cross Blue Shield of Florida senior officers to set program goals and objectives. The team then recommended a schedule to facilitate two-way communication between individual department executives and employees prior to the change-over.
During the implementation phase, Axia provided computer-based training, print memos, e-mail updates, weekly newsletters, Webinars and closed-circuit TV spots, desktop drops and online surveys before and after the campaign. By leveraging new communications channels, the adoption of the new software went smoothly.
To learn how we can help your health company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).