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Axia Public Relations

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E-Commerce Company Taps Axia for PR

Posted by Axia Public Relations

     Tappocity, a bargin shopping website that shares revenue with purchasers, reached out to Axia Public Relations for effective public relations that could get the brand launched. Through the campaign, Axia introduced Tappocity to important audiences and critical resources such as consumers, manufacturers, consumer electronic suppliers, private equity and retailers. All of these resources helped to build consumer and merchant knowledge of Tappocity. Shortly after the start of the campaign, Axia earned Tappocity coverage in the top e-commerce publication, Internet Retailer, as well as coverage in Businessweek, Yahoo, EcommerceBytes and local media coverage in its home city. Such coverage attracted new consumers, merchants and investors to Tappocity and its sister companies.

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Topics: Media Relations, Technology, Small Companies, start-up companies, private companies, Consumer Services, B2C, Software, e-commerce, web marketing

PR Campaign Helps Small Law Firm Compete with Big-Spending Competition

Posted by Axia Public Relations

Randy Reep, fighter pilot and lawyer, approached Axia Public Relations to help get the word out about his personal injury and criminal defense law firm without spending the big bucks on advertising like his competitors – some of whom invest millions annually in paid media coverage. Axia designed a public relations campaign to increase Reep’s stature in the community using local, regional and national media outlets to position him as a respected thought-leader in his field. During the six-month campaign, Axia generated roughly $15.2 million in earned media coverage that included 282 feature articles, 73 broadcast appearances and exposure on CNN and in USA Today and The Florida Bar Journal.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, Jacksonville, private companies, Consumer Services, B2C

Bringing fresh ideas to grand tradition in Orlando restaurant industry secures more than 50 articles and $370,000 in earned media for Christini’s

Posted by Axia Public Relations

Christini’s Ristorante Italiano, an upscale restaurant founded by Chris Christini, called upon Axia Public Relations for public relations counsel and services that would bring the restaurant back to top-of-mind among consumers. Christini’s, located in Orlando, Fla., was looking for greater visibility and sales during summer months among local consumers who had either forgotten about the 30-year-old restaurant or were new to the area and not yet aware of it. The PR firm put a media relations and social media engagement campaign into quick action, which included establishing a presence in central Florida general business, dining, entertainment and tourist news media outlets.

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Topics: Media Relations, Social Media, Consumer Goods, Food Beverage, Small Companies, private companies, Orlando, B2C, Travel and Tourism

Media Relations for Haunted Mansion Garners News Coverage Worth $8 Million

Posted by Axia Public Relations

Theme Park Connection selected Axia Public Relations to provide public relations counsel and services for the sale of a unique home: a replica of Disneyland’s Haunted Mansion. With goals of increasing awareness for its brand and traffic to its website, along with brand-building and increasing foot traffic to its Winter Garden, Fla. retail store, Axia developed a media relations plan which was implemented for just 30 days. Axia’s public relations approach included pitching newsroom contacts, TV morning news shows and the news media in relevant geographic markets across the nation. During the October campaign, Axia generated more than 200 news stories which added up to $8 million worth of earned media coverage for the home listed at $873,000.

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Topics: Media Relations, National, Consumer Goods, medium companies, private companies, Orlando, Real Estate, B2C

141 million earned media impressions for low-level laser treatment product launch

Posted by Axia Public Relations

Erchonia Corporation, a world leader in low-level laser technology, created the low-level laser category when it received an FDA 510(k) market clearance for low-level lasers. It was the first company to receive this FDA 510(k) distinction – a premarketing submission to the FDA that demonstrates that the device is safe and effective. It’s the most rigorous type of device-marketing application the FDA accepts.

More than 35 million people seek treatment for onychomycosis (nail fungus). After receiving FDA 510(k) approval, Erchonia launched its newest low-level laser treatment: Lunula. The company sought to use the power of public relations to accomplish two things: increase exposure through earned media coverage about its newest low-level laser among the medical community and share the knowledge with consumers who suffer from nail fungus.

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Topics: Media Relations, National, High Tech, Consumer Goods, NewsBureau, Technology, Consumer Electronics, product launch, Beauty, medium companies, private companies, Health, Consumer Services, B2B, B2C, Medical, Medical Tech

PR firm improves customer reviews for air conditioning and plumbing company

Posted by Axia Public Relations

For companies in business for more than 15 years, taking the leap to using PR and social media isn’t always an easy transition. Established companies often find it difficult to use PR and social media because they've never done it that way before, so they don't know where to start. Often they believe they already have a following, so they don’t see a need to create those social media platforms.

 

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Topics: Media Relations, PR Case Studies, Social Media, Reputation Management, Most Popular Case Studies, casestudies, Consumer Goods, NewsBureau, Thought Leadership, ReviewMaxer, Professional Services, medium companies, private companies, Real Estate, Consumer Services, Florida, B2C, Online Review Management, Online Reputation Management, Construction, earned media coverage, housing, home services

PR promotes island sale and secures coverage in 100+ outlets in 2 days

Posted by Axia Public Relations

When It Works! CEO Mark B. Pentecost and his wife, Cindy, decided to purchase Little Bokeelia Island, they turned to their trusted PR partners at Axia Public Relations to generate excitement over the multimillion-dollar sale. The 104-acre private island, located off the southwest coast of Florida, provided an opportunity to make news locally and nationally.

Axia had previously developed and led a successful PR campaign for It Works!, a debt-free skin care and nutrition company, on local and national levels.

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Topics: Consumer Goods, Thought Leadership, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

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