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Axia Public Relations

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National earned media campaign reaches 665M impressions for federal contractor aiding Puerto Rico after Hurricane Maria

Posted by Axia Public Relations

Axia Public Relations’ media relations services delivered coverage in USA Today and more than 250 other top outlets for Louis Berger’s hurricane recovery efforts in Puerto Rico.

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Topics: Media Relations, National, Government, NewsBureau, environmental, Corporate Communications, Large Companies, private companies, PR Projects, Engineering, Construction, economic development, hurricane, earned media coverage, global, B2G, government contractor

Counseling a publicly traded national retail store to avert a major crisis

Posted by Axia Public Relations

When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at the seams, it immediately called on the PR experts at Axia Public Relations.

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Topics: Social Media, Most Popular Case Studies, National, Consumer Goods, NewsBureau, Crisis Communications, Public Companies, Large Companies, Retail, B2C, Local PR, Online Reputation Management, PR Projects

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Digital PR, Media Relations, Featured, SEO, Social Media, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, NewsBureau, Thought Leadership, MediaMaster, Financial Services, Professional Services, Awards, Crisis Communications, Spokesperson Training, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, Consumer Services, B2C, Avalon, accounting/taxes, Taxes, Mortgage

Retail store gains national exposure on Undercover Boss

Posted by Axia Public Relations

PR firm secures coverage and manages social media during live broadcast

 

Shoppers World, a family-owned discount department store chain, is aiming to grow from 40 stores in 11 states to 500 stores nationwide. CEO Sam Dushey determined that the best insight he could get, as the company expands, would be firsthand experience working in the store aisles, side by side with the store’s employees – without being recognized.

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Topics: National, Consumer Goods, medium companies, private companies, Retail, Undercover Boss

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Media Relations, News Release, Press Release, Events, High Tech, Consumer Goods, NewsBureau, Technology, Small Companies, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, B2B, Florida, B2C, Local PR, Engineering, Construction, green tech

Upstart business places faith in Axia Public Relations to promote new product launch

Posted by Axia Public Relations

When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, wellness start-ups, wellness

Public relations firm promotes golf academy's new graphic system to the media

Posted by Axia Public Relations

Anne Cain Golf Academy was one of an elite group that introduced a patented, state-of-the-art video-graphics system called Hotlines. Axia Public Relations was hired to promote the academy and the new technology to regional and national news media. Axia’s earned media coverage included all local TV news and sports shows, Sky, Delta Airlines’ in-flight magazine, Golf Today, Florida Golf, Water’s Edge magazine, The Florida Times-Union, Jacksonville Business Journal, and the News-Leader, among others.

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Topics: Media Relations, Sports, Small Companies, Consumer Services, Florida, B2C, golf

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