The Public Relations Blog

How undercover is Undercover Boss?

Axia Public Relations uses its success with the show to give you the facts

The boss of a large corporation dons a disguise to get honest feedback from employees about what’s really going on in the company. Employees think that cameras are filming because the undercover boss is part of some kind of contest. Millions tune in to the hit CBS reality show Undercover Boss. Many may wonder, “Do the unsuspecting employees really not know?” and, “Even with the disguise, why don't they recognize the CEO of their organization?” It begs the question: How undercover is Undercover Boss?

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Topics: Public Relations, Featured, Undercover Boss

How to appear on Undercover Boss

Axia Public Relations answers your questions about the Emmy award-winning program

Each week, millions of people tune in to watch the hit CBS reality show Undercover Boss, where heads of corporations don disguises to find out what’s really going on at their companies. If you’ve watched the program and secretly wished to get your company or boss on the show, read on to learn how to go about it.

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Topics: Public Relations, Featured, Undercover Boss

6 ways your company can replicate the Undercover Boss experience

Learn how company culture can increase productivity and profitability

The Emmy-winning CBS network reality series Undercover Boss is one of the most popular shows on television. If you haven’t seen it, it’s a program where CEOs of medium and large corporations go in disguise as low-level employees at their own companies to find what’s really going on in their businesses. Along the way, they meet and are touched by the real employees who are helping (or sometimes not helping) the companies stay successful.

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Topics: Public Relations, Featured, Social Media, Undercover Boss

5 ways we managed social media for an Undercover Boss episode

Live tweeting and posting aren’t for the faint of heart

Managing your company’s social media accounts can be a rewarding experience. If you don’t have a team available within your company to develop and promote content, hiring a public relations firm is a reliable solution to ensure you’re using quality content and providing active engagement to reach your customers. In some instances though, it isn’t just recommended that you use a PR firm, it’s critical.

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Topics: Public Relations, Featured, Social Media, Undercover Boss

Saturday Night Live: Going undercover

snlEven Saturday Night Live is getting into the Undercover Boss excitement.

Saturday Night Live kicked off its first episode of 2016 with an Undercover Boss comedy sketch. The sketch featured master of the Knights of Ren, Kylo Ren (Adam Driver), from Star Wars: The Force Awakens, going on Undercover Boss as “Matt, a radar technician at Starkiller Base.”

Appearing in the skit intro is Shoppers World’s CEO Sam Dushey, who went undercover on the Jan. 3 Undercover Boss episode. Axia Public Relations facilitated Sam’s Undercover Boss appearance, and we can help you get on Undercover Boss too.

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Topics: National, Undercover Boss

4 things that we’re very excited about in January 2016

As we turn the calendar to 2016, there are four things that we’re very excited to share with you.

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Topics: Public Relations, Featured, ReviewMaxer, Undercover Boss

How to get on Undercover Boss (and the surprise benefits)

(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV and bosses get on TV shows like Undercover Boss. We are unable to help employees nominate their companies for Undercover BossCEOs and marketing/PR chiefs should call us if they'd like to be on the show.)

Recently, we received a call in our office from the casting coordinators of CBS’ hit show Undercover Boss. She found us through our blog (which means we’re doing good things as far as search engine optimization), and she noticed that we have some amazing clients. She suggested our clients participate in the show.

Here’s the lowdown I got on how companies get on Undercover Boss:

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Topics: Public Relations, Featured, PR Tips, PR Opportunities, Undercover Boss

An insider's guide to Undercover Boss


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Topics: Public Relations, PR Tips, Undercover Boss

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