PR helps you keep your CEO happy without sacrificing the company’s image
Your company just hosted a public event with news media all around and your CEO put his foot in his mouth – again. Perhaps he said something insensitive, appeared sweaty and uncomfortable, or gave statements contradictory to the company line. Whatever he did, the end result was that he made your entire organization look bad.
The CEO is most often the public face of a company, and sometimes that face is not the one you want to show to the world. Do you wish you could just keep your CEO away from the media altogether? There are right (and wrong) ways to handle this issue and PR can help.