The Public Relations Blog

Why Twitter may be the best bet for your next media pitch

Recently, I was chatting with a reporter friend of mine and she told me that she gets on average 500 emails a day. Of those, nearly 100 or so are pitches for story ideas. And, of that 100, she maybe reads five or six, based solely on their subject lines.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

7 biggest mistakes companies make with social media

Social media has become integral to building long-lasting relationships with customers as well as creating brand loyalists. However, not every organization is doing social media right. In his book The Thank You Economy, New York Times best-selling author Gary Vaynerchuk defines seven of the biggest mistakes companies make in their use of social media.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

4 signs that you’re overposting on social media

How to avoid losing your social media followers

A successful social media strategy requires commitment and consistency. Posting original, entertaining and useful content regularly is essential to success. Sometimes, in spite of your efforts, you see a drop in your social media key performance indicators. This might be a sign that you’re posting too much.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Promote your brand on Facebook Live

6 steps to grow your client base using livestreaming on Facebook

FacebookLive is a great way to build relationships with your key audiences. You get to know your target public and tell them about your brand. It’s easy to stream live on your company’s Facebook page and connect with your followers. Here are six important steps for you to succeed.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

3 key ways to use social media for crisis communications

How to make the most of social media when times are tough

Even the most seasoned public relations professionals find managing social media in a crisis challenging. News spreads fast on social media. Things can escalate in a matter of minutes. Marketing departments are often in a position where they must act swiftly and shrewdly when their company’s reputation is at stake. The good news is that social media can help you mitigate crises when you use it wisely.

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Topics: Public Relations, Featured, Crisis PR, Social Media

3 steps to determine the value of your social media following

How to make the most of your social media engagement

There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what matters the most for having a well-established presence online. How do you determine the value of your social media following?

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Topics: Public Relations, Featured, Social Media, Online Public Relations

4 steps to maximize your social media strategy

How to attract more traffic to your social media platforms

 Many companies rely on their social media strategy to help grow their business. Social media spreads the word about your brand, establishes your credibility, gets you more leads and brings you convertible traffic. Obviously, you want to use social media platforms to their full potential. The question is how? Unfortunately, there’s no one-size-fits-all approach. There are, however, certain key steps that work to maximize your social media efforts.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

For optimal Facebook engagement, choose quality posts over a quantity of posts

Less is more with your company’s Facebook posts

You’ve probably heard the phrase content is king. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. HubSpot, a developer of software for inbound marketing and sales, pulled Facebook data to see if posting more frequently reaches more people.

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Topics: Featured, Social Media, Online Public Relations, Public Companies

Insta-success: 3 tips to ensure high performance on Instagram

Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Making the content connection: 3 tips for attracting customers using content

Public relations and marketing are communications practices deeply entrenched in relevant content. While one discipline uses tools such as news releases and positioning statements, the other leverages glossy, image-rich brochures and catchy taglines. What continues to be elusive to some companies is the magical element of “content connection.” Content connection is the process of creating engaging, relevant content audiences crave that pushes them to a call to action, such as to like, share, review or buy. The first step in making the connection is to attract people to your business – to let them know you exist, what you do, what you stand for and what you can offer. How can your company begin to attract more customers?

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Topics: Public Relations, Featured, Social Media, Blog

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