The Public Relations Blog

3 ways to step up your SEO game

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Google strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

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Topics: Public Relations, Featured, SEO, Online Public Relations

Are your inbound marketing practices ethical?

Use PR to get it right

You have optimized your website with strong calls to action and landing pages, you blog and are active on social media and send well-crafted emails. Yes, your inbound marketing practices are in full swing. But, are you using them ethically?

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Topics: Public Relations, Featured, SEO, Content Management

How to get more traffic to your website using your content

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.

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Topics: Public Relations, Featured, SEO, Social Media, Content Management

3 ways Google’s changes to Google+ will affect your PR plan

Google has changed the SEO and social media game again, so you’ll need to change with it

Google recently announced a major change in how it handles Google+ for businesses. Most of the features a Google+ profile had before, such as phone numbers, reviews, operating insights and page insights, can now be found on the Google Maps profile. This update affects how a company should manage its SEO and prioritize its Google profiles.

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Topics: Public Relations, Featured, SEO, Social Media

3 ways PR will solve your company’s top strategic risks in 2014

According to research conducted by Protiviti and North Carolina State University’s ERM Initiative in a recent report entitled “Executive Perspectives on Top Risks for 2014” (pg. 5), there are eight top strategic risks for 2014:

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Topics: Public Relations, Featured, SEO, Crisis PR, PR Tips, Social Media, Reputation Management, Online Reputation Management

Three Tips to Crisis Response When Customers Have Been Offended

They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.

In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.

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Topics: eBooks, Mobile PR, Digital PR, Media Relations, PR Case Studies, Public Relations, SEO, FAQ, Crisis PR, PR Tips

5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)

Part 2 - 5 More Things Your PR Firm May Not Tell You (But Wishes You Knew)

An investment in public relations is one of the smartest ways to build your brand and reputation. Good PR generates outstanding news coverage, boosts your name and reputation online and helps manage (or avert) a potential communications crisis. The investment is even more valuable when you start the process knowing the no-nonsense realities of working with a professional firm.

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Topics: Public Relations, SEO, FAQ, PR Tips, Social Media

Astroturfing: Online Reputation Management Can Solve the Problem

Somebody’s got some explaining to do.

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Topics: Digital PR, SEO, Crisis PR, Social Media, Reputation Management, Online Review Management, Online Reputation Management

How does PR work?

To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"

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Topics: Public Relations, SEO, FAQ, Crisis PR, PR Tips, Social Media, Reputation Management, Online Review Management, Online Reputation Management

New Google Guidelines: What Doesn’t Kill PR Only Makes it Stronger

There are some new Google guidelines, and much buzz is circulating about how these rules will affect news releases (formerly known as press releases). Speculation is also swirling about how the guidelines may impact the PR industry and public relations firms as a whole.

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Topics: Public Relations, SEO, PR Tips

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