The Public Relations Blog

Protecting your CEO’s reputation

Why you should let PR manage this crucial task

Your CEO guides the company’s strategic vision, leads the team and decides where the money will go. Whether the company thrives or goes down in flames is often her responsibility. She also serves as the public face of your organization. With so much riding on her shoulders, it’s critical to protect the reputation of your CEO.

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Topics: Public Relations, Featured, Reputation Management, Online Public Relations, Online Reputation Management

How you can get your company on the list of Best Places to Work

Is your company doing all it can to attract and retain the best and brightest employees?

Many companies still believe that all it takes to attract the best and brightest job applicants is to offer a competitive salary and benefits. Smarter companies have learned that, these days, it takes much more. Which of these sound like your company?

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Topics: Public Relations, Featured, Social Media, Reputation Management, Online Review Management

How to generate positive online reviews

Consumers find comfort and reassurance in the opinions of others. In fact, 52 percent of consumers reported that positive customer reviews make them more likely to invest in a local business, compared to just 28 percent who make selections based on factors including location and price.

The word-of-mouth referral predominantly in use today takes the shape of the online review. Whether it’s on Yelp!, Google+, TripAdvisor, Angie’s List, the BBB or another digital review outlet, the opinions of others carry a significant amount of weight when it comes to where consumers invest their time and money. In addition, leading search engine sites place greater SEO value on “earned input” such as reviews, creating several key reasons for businesses to make a concerted effort toward encouraging reviews.

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Online Review Management

8 lessons learned from the mob mentality of social media

How your company should respond to a social media attack

A great illustration of mob mentality is the scene in Disney’s Beauty and the Beast when the townspeople amass and call for the Beast’s head. Can you imagine what that would be like today if the mob flocked to social media and the Beast was a company that people felt had “wronged” them in some way? The Beast would have a sea of virtual torches and pitchforks at his company’s door. Without a PR firm, that business could be doomed.

Navigating social media and the public can be tricky. A single negative post concerning even a well-established company can go viral in an instant.

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Topics: Public Relations, Featured, Crisis PR, Social Media, Reputation Management, Inbound Marketing, Online Reputation Management

How are you handling customer reviews?

Let PR show you how to use them for maximum advantage

In the past, when customers were unhappy with your company, they simply let their wallets do the talking. Today’s consumers have numerous ways to let you know how they feel about your company, products and people. One of the most popular methods is online consumer and product reviews.

How your company handles these opinions can mean the difference between generating consumer loyalty and delivering customers directly to your competition.

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Online Review Management

Strong digital strategies net customers, profits

Strong digital strategies net customers, profits

Meeting and exceeding your customers’ digital expectations is crucial to the future and success of your business. Metadescription tags are your final lifeline in your efforts to attract users to your website. The best creative in the world won’t get you anywhere if you don’t have the right strategy supporting it.

 

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Newsletter, Online Reputation Management

How to respond to negative reviews on Yelp

The right response can turn complaints into kudos

Often, customers will leave online reviews that are unwarranted or over the top. Something about the experience they had with a company gets under their skin and they are overcome with anger toward the company. They might decide to leave a review in which they exaggerate the negative experience they had or they might even leave a review that is a downright lie. No matter what an angry customer writes, companies need to be ready to address these reviews.

When responding to a negative review, there are right ways and wrong ways to do it. Here are some tips for responding in a way that keeps the peace with your upset customers:

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Online Review Management

5 ways NOT to handle negative press

Your organization’s good reputation is one of your most valuable assets; getting negative press can easily ruin your image and your business. Handling negative coverage properly is important in order to keep your good image, so take careful note of these five most common mistakes you must avoid:

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Topics: Public Relations, Featured, Crisis PR, Reputation Management, Online Reputation Management

How important is it to monitor Glassdoor?

Why you need to keep track of what they’re saying about you on this vital site

A candidate who didn’t get the job trashes your company on Glassdoor. He’s just bitter, so it’s no big deal. A former employee does the same, but people don’t really pay attention to that kind of thing. Or do they?

Some companies don’t take Glassdoor reviews seriously. Others have no idea what it says or how their companies appear. Both attitudes can have lasting, negative consequences for your company. 

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Topics: Public Relations, Featured, Reputation Management, Online Review Management

Negative information online a cause for worry

Use Axia PR’s ReviewMaxer to help manage your company’s online reputation

You are being rated. Yes, even now. Today’s consumers and job applicants are judging your company on your product, your employees’ conduct, workplace conditions, and how much value you provide. If any of these aspects have a single flaw, there is potential for a negative review.

There are literally thousands of sites for unhappy consumers, disgruntled employees, rejected applicants and even jealous competitors to spread damaging information in seconds and ruin your reputation. Nevertheless, you and your company do have PR resources on your side. For example, you can use Axia PR’s powerful Web-based ReviewMaxer software to track online reviews.

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Topics: Public Relations, Featured, Social Media, Reputation Management, Online Review Management

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