Shared coverage doesn’t have to be bad
So, the journalist you’ve been pitching finally decides to write a piece on your company. Thrilled, you update your team, alert your spokesperson and send the reporter all the necessary photos and information.
Then, at some point during the process, or maybe even once the story runs, you find out that your competitors appear in the piece too – perhaps with more prominence than your company. When this happens, PR pros will certainly be bummed, even bitter, upon learning they’ll share the spotlight with those they compete so hard against.
Don’t see shared coverage as a loss. As long as the coverage for your company is positive, it’s still a win. Here are some tips to consider when you learn your media coverage includes your competitors.Read More