The Public Relations Blog

Never lie to a news reporter

4 tips a spokesperson can use to prepare for an interview

In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Perhaps you’re unprepared to answer the question, so you respond enthusiastically with a “fish tale.” Or, perhaps you’re attempting to “fake it before you make it.”

No matter the reason, you should never exaggerate or tell even the smallest lie. You’ll lose credibility and put your company’s future in danger. We’ve had one such client whose CEO embellished during an interview, and it didn’t turn out well. Learn from that company’s mistake so you can prevent it from happening to your company.

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Topics: Media Relations, Public Relations, Featured, Media

Be prepared when you hire a PR firm

3 ways to minimize the risk and maximize the benefits of PR

When hiring a public relations firm, some companies or executives don’t realize that PR sometimes involves risks, and others think too much of the risks. It helps to understand more about PR and how it can benefit your brand before you hire a PR firm. Unlike advertising, you have little to no control of the timing, content and context of a story. Not realizing the risks involved in PR is mistake No. 4 from Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

 

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Topics: Public Relations, Featured

Making the content connection: 3 tips for attracting customers using content

Public relations and marketing are communications practices deeply entrenched in relevant content. While one discipline uses tools such as news releases and positioning statements, the other leverages glossy, image-rich brochures and catchy taglines. What continues to be elusive to some companies is the magical element of “content connection.” Content connection is the process of creating engaging, relevant content audiences crave that pushes them to a call to action, such as to like, share, review or buy. The first step in making the connection is to attract people to your business – to let them know you exist, what you do, what you stand for and what you can offer. How can your company begin to attract more customers?

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Topics: Public Relations, Featured, Social Media, Blog

What to do when a journalist isn’t publishing your story

3 tips for following up and staying on the radar

Your company has a great story, and you want to share it. You take the proper steps to deliver it to journalists, and then you wait patiently for them to publish it. And … nothing happens. What do you do when journalists aren’t publishing your story?

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Topics: Media Relations, Public Relations, Featured

4 things to consider when you hire a PR firm

Don’t rely on appearances when choosing a public relations firm

Some companies hire their PR firms based solely on appearances. This includes hiring a firm because it has attractive employees or agents who wear specific business attire. While these companies make an impressive first meeting, they’re often lacking substance. The same goes for using only the company’s website as a gauge in deciding your PR partner. You need criteria by which to make your decision.

We hear PR horror stories from current and prospective clients and even people we meet at networking events about their experiences with other PR agencies. They hired a PR firm based on its appearances – perhaps even unintentionally – and they’re often left disappointed. We consider that mistake #3 when hiring a PR firm, and you don’t want this to be you. Instead, hire a firm based on these four items.

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Topics: Public Relations, Featured

Improve your BBB rating with these 4 easy tips

Bring more customers to your company with a better reputation

Warren Buffett said it best:

A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB). 

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Topics: Public Relations, Featured, PR Tips, Reputation Management, Online Reputation Management

How to measure public relations

 

One of the top questions in public relations is, “How do I measure PR?” You can easily measure PR when you have a strong plan in place before your campaign begins. Researching what you want to accomplish and writing it down into a public relations plan allows you to see if you’ve met your PR goals.

The content of your PR plan will vary depending on your organization's goals. We’ve outlined exactly what kind of objectives you can work toward using the power of PR.

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Topics: Public Relations, Featured

4 tips to navigate the nontraditional media

With today’s ever-changing landscape of technology, the shuttering of brick-and-mortar businesses and media outlets popping up or leaving the industry, many believe that print media is dead and, along with it, public relations. However, PR is far from dead.

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Topics: Media Relations, Public Relations, Featured

4 reasons PR firms and ad agencies should be separate

Don’t make the same mistake many companies make when it comes to PR

A mistake that companies often make when hiring a public relations firm is hiring an ad agency that dabbles in PR. While this may seem like the best of both worlds – it’s far from it. Often, ad agencies that say they do PR end up recommending mostly advertising programs (at an additional cost) while you’re still paying a PR retainer. In fact, this can end up costing you more money than a PR campaign. Don’t fall prey to hiring an ad agency that dabbles in PR. It’s mistake #2 of the 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured

5 misconceptions about PR

Your all-in-one guide to understanding the role of public relations

Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Topics: Public Relations, Featured, FAQ

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