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Should you use a commercial newswire for news release distribution?

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. 

 

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience. 

 

This is where commercial newswires come in. Commercial newswires are third-party platforms that distribute news releases to a network of journalists, bloggers, and media outlets. However, consider the pros and cons of using a commercial newswire for news release distribution.


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Topics: news release, earned media, news media

4 ways to earn media coverage from a news release

Targeting, personalization, captivating pitches, and relationship building are key for earning media coverage.

 

Sending out a news release is a common practice companies and organizations use to earn media coverage. Sending a release out over the wire doesn't guarantee you'll get journalists to cover your story, but there is a method to the madness. Follow these four best practices to improve your chances of turning your release into earned media coverage.


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Topics: news release, earned media, news media

Why is it important to include multimedia elements in a news release?

Visuals grab attention, tell a story, and expand coverage.

 

Companies might focus entirely on crafting the perfect headline and copy to earn media coverage from a news release. However, the power of compelling images, videos, infographics, and other visual assets is just as important for catching a journalist's attention and getting your story covered.

 

There are three key reasons why multimedia is essential in your news releases.


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Topics: news release, earned media, news media

How to write a better news release headline in just 10 minutes

Avoid forgettable and vague headlines with these quick tips to make for a better news release.

 

News releases enable organizations to inform the media and public about key developments within the company. But with limitless information competing for attention, writing effective headlines is critical to stand out and earn consumer clicks. 


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Topics: news release, earned media, news media

What’s the difference between newswire and press release distribution wire agencies?

Both agencies distribute information to media outlets and the public, but they serve different purposes.

 

News wire services and press release distribution wires are both valuable tools for communicating with the media, but they serve distinct purposes.


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Topics: news release, earned media, news media

Why PR pros should use news releases to reach media in 2024

News releases focusing strictly on news value are more effective than press releases in today's media landscape.

 

In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

 

So what’s the difference?


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Topics: media relations, news release, earned media, news media

3 elements of an effective news release

Consider these components when writing your news or press release.

 

As the experts within our field — with the knowledge and experience of media relations and producing news releases that generate earned media coverage — we are able to use our knowledge to assist clients to share their news with the media. Sometimes though, it is necessary to share with clients how and why we are the experts. While we may not have gone to school to be educators, there are many times when public relations professionals take on that role when working with clients.


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Topics: news release, earned media, news media

How to write a news release like a PR professional

Three steps for an effective press release that can earn your company media coverage

 

For over 120 years, the news release has helped public relations professionals communicate important information efficiently. A press release allows a company to share newsworthy information to target audiences and ensures they all consistent, accurate information. It is an official statement of your company’s stance and can position you as a leader.

 

To get started spreading your company’s newsworthy messages, follow these three tips for writing a news release like the PR pros.


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Topics: news release, earned media, news media

Make Zoom interviews a breeze with these tips

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light. For a local station, the ability to conduct interviews on Zoom allows them to connect with experts in different areas without having to connect with an affiliate station to procure content for you. While you aren’t sitting face-to-face or knee-to-knee with an anchor, there are still tips and tricks you should utilize to make your Zoom interview a breeze.


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Topics: media relations, news release, earned media

Sending more than one email to an outlet?

Know the best way to connect with reporters

 

Pitching to the media can be difficult, especially if your PR and marketing departments aren’t used to reaching out and connecting with the media on you and your company’s behalf. It can be intimidating, but it doesn’t have to be. That’s why we created the 21 mistakes you’re making when you pitch the news media – to help your team feel more comfortable and confident as they reach out to journalists. 

 

One mistake we often hear from companies is their teams are sending more than one email to a single outlet. This is number 12 in our list of 21 mistakes. There is a right way and a wrong way to do this. 


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Topics: media relations, news release, news media

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