The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss why the PR profession is so stressful and how you can overcome some of that stress.
Tune in to learn more!
Read More
Topics: PR tips, earned media, On Top of PR
In this episode, Shanita Akintonde, CEO of ShanitaSpeakes, joins host Jason Mudd to talk about how you can sell your company’s sizzle. She describes how to build anticipation and brand loyalty for your company as well as ways to make your company notable and quotable. She provides examples of large brands selling themselves successfully and explains how you can do it for your company too.
Tune in to learn more!
Read More
Topics: PR tips, earned media, On Top of PR
How to determine the best lighting, backgrounds, and angles for a videocast recording
Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.
Read More
Topics: PR tips, online public relations
Global unrest politically, economically, and socially put 2023 as a tumultuous time, especially in public relations. With top Super Bowl sponsors like Pepsi and social media giant TikTok surging past the noise, in 2023, it all comes down to adaptability.
Read More
Topics: PR tips, shared media, social media, 60-Second Impact
Here are some tips for managing The Grinch's public relations.
- Build a strong brand identity
The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.
Read More
Topics: PR tips
In this episode, Kris Kelso, keynote speaker and CEO of The Kelso Group, joins host Jason Mudd to define what impostor syndrome is, what the opposite of impostor syndrome is, why impostor syndrome is common, how the Peter Principle relates to impostor syndrome, and how to combat impostor syndrome.
Tune in to learn more!
Read More
Topics: PR tips, On Top of PR
Budget, engagement, and diversity are crucial, according to the All American Entertainment 2022 Speaking Industry Benchmark Report.
Events and conferences have had some bumpy years with travel restrictions and capacity limits that have shut the industry down completely. As the months of shutdowns and extreme caution passed, waves of COVID-19 cases have resulted in uncertainty from individuals about traveling and gathering in large crowds.
Read More
Topics: PR tips, public speaking
Positivity is an important element for success in the world of public relations.
Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team. PR professionals and others working in the field face stressors such as:
Read More
Topics: PR tips, crisis communications
An idea that didn’t fit one campaign can be just right for another
When ideating for public relations, you and the people you’re doing PR with will develop plenty of ideas for a campaign. However, you won’t find a use for all of them. Throwing them into a folder or archive doesn’t mean it’s the end for those ideas, though.
Read More
Topics: PR tips
November 2022 – Meeting Your Audience Where They Are Based on Where They’ve Been
McDonald’s and YouTube influencers (aka YouTubers) are showcasing how brands today can reach their audience on a more intimate level than ever before. From adult Happy Meals that create the “warm fuzzies” for adults to landing perfectly in the laps of millions of click-hungry followers, these two households are putting on a MasterClass in emotional branding.
Read More
Topics: PR tips, 60-Second Impact
Comment on This Article