The Public Relations Blog

3 reasons a PR agency might fire you or your brand. Get the most from your PR investment with these tips

Panera’s advertising agency recently said “no more” to the retail restaurant/bakery giant, citing problems like too many quick changes as a source of ongoing problems and a major halt to progress. Here's our three tips for making PR agency relations work.

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Topics: Public Relations, Featured, PR Tips

Want to boost your company’s PR power? Report to the C Suite, study says

There’s a shakeup afoot in the public relations and marketing departments of the nation’s most successful companies. According to a recent study by the Council of Public Relations Firms (CPRF), PR professionals at companies appearing on Fortune’s Most Admired list report not to the marketing department, but to the “C Suite,” that is, CEO, COO and/or chairman. In fact, 63 percent of Fortune 500 companies, those raking in $6 billion in annual revenues, have their PR departments reporting directly to executive offices, as opposed to 42 percent of Fortune 20,000 companies, or those making less than $100 million.

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Topics: Public Relations, Featured, PR Tips

How to pitch to the nationally syndicated Tom Joyner Morning Show

Don’t leave 8 million potential customers waiting

Some come for the music. Many stay for the comedy. All are enlightened by the insightful commentary, special guest interviews and educational segments. If you are successful in pitching to the nationally syndicated Tom Joyner Morning Show, its more than eight million listeners could also be learning about your company or clients.

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Topics: Public Relations, Featured, PR Tips

How to take on the media (and live to tell about it)

Spokesperson and media training can make all the difference

The media has tremendous power in America. They help shape popular opinion, decide what is and isn’t newsworthy enough for you to know about and they are permitted to go to practically any length in pursuit of a story. No wonder the press is often referred to as the Fourth Estate.

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Topics: Media Relations, Public Relations, Featured, PR Tips

Jab, jab, jab, right hook: the right way to pitch

Craft the perfect pitch and get the job done

The first impression is all you’ve got to convince the person in front of you of your potential. If you do it the right way, there is no reason why you shouldn’t succeed; if you try beating around the bush, there is a strong possibility your pitch will end up in the rejected pile. So what is the right way to approach this issue?

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Topics: Public Relations, Featured, PR Tips

You on LinkedIn: your audience thinks it’s legit

Update that profile (audiences notice) and 5 other PR tips for LinkedIn

Moving on from how to use Twitter to updating your LinkedIn: If you know you need to strengthen your online reputation, you can’t overlook LinkedIn anymore. To your audiences, it’s totally legit. It’s also one serious way you can cut through the social media clutter that clogs up every industry. Read on to see how the recent report shared on Forbesimpacts how you use LinkedIn to build your brand as part of your PR strategy.

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Topics: Public Relations, Featured, PR Tips, Social Media

How to use Twitter and avoid failure

How to deal with what’s wild (and wildly effective) about this platform  

Let's continue on our social media binge this week and dive into one platform in particular  the wild horse of social media  Twitter.

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Topics: Public Relations, Featured, PR Tips, Social Media

The do’s and don’ts of managing social media

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

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Topics: Public Relations, Featured, PR Tips, Social Media, Inbound Marketing

Leverage public relations and social media to get and keep more clients

Leave no customer behind

For people to give you their business, first they have to know who you are. They will then have to decide if they trust you and, if all goes well, you can even get them to like you.

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Topics: Public Relations, Featured, PR Tips

Why is your company not on the ‘Best Places to Work’ list?

Find out why it’s worth it and how public relations can help

“Best of” lists have become ubiquitous as we try to categorize and rank everything, from famous movie lines to beautiful people. Most business leaders and executives view Best Places to Work lists as cheesy stunts dreamed up by publications and companies looking for cheap publicity. However, an optimization consulting firm has revealed in a new study that these lists can actually be quite valuable.

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Topics: Public Relations, Featured, PR Tips

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