The Public Relations Blog

10 additional PR strategies and tactics you should add to your PR program

When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like.

Modern PR practitioners use various tools, such as social media, and have many strategies to help spread a company's story worldwide. The rise of effective data gathering has helped PR pros refine ideas in a way that never would've been possible a few decades ago. While media coverage is still part of PR, it's no longer what defines it.

Companies should utilize these PR tips to ensure their brand shines in the public eye

As the regional manager of the Scranton branch of the fictional paper company Dunder Mifflin in the TV series “The Office,” Michael Scott could use strategic recommendations to improve his company’s image and reputation using public relations. Here are a few ways Michael Scott could use improve his PR to better his company’s reputation.

The TV series "Yellowstone" offers several valuable lessons for public relations professionals, including the importance of effective crisis communication and reputation management. Here are five of the key takeaways:

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities, such as driving or working. 

Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company. Your company can also be the sponsor of a morning show or the whole studio for a particular station, giving your brand significant airtime throughout the day. 

In this episode, Kim Ades, founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back, joins host Jason Mudd to discuss why there is a high turnover rate for young PR professionals and how to slow it. 

Tune in to learn more!

Maintaining these efficient practices will help you avoid a potential crisis.

In this day and age, almost everything is online or completed on an electronic device. More workers are working remote or hybrid jobs, which makes online safety important as ever. Yet, many are unaware of cybersecurity safety practices.

Taking advantage of all the hype around an annual event takes more strategy than you may think. With changing buyer behavior, we’ll look at how top brands like Wendy’s, Macy’s, and Estee Lauder are embracing new technology to engage the audience in unforgettable ways. 

What would happen if corporate hired a PR firm for the Scranton branch in the TV series ‘The Office’?

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

For one, the PR agency would likely work to improve the image of the Scranton branch and Dunder Mifflin as a whole. This could involve creating and promoting positive stories about the branch and its employees, as well as managing any negative publicity that may arise.

What might’ve happened in the TV series ‘The Office’ Dunder Mifflin hired a PR agency for the Scranton branch?

Hiring a public relations agency for your company can be a substantial change, especially for employees. Such a change can bring about uncertainty along with positive results. This imaginary scene from the TV series “The Office” illustrates what employees in a company like your own might think if you hire a PR firm.

When preparing for a speaking engagement, you may tend to focus only on deciding the topic or preparing the speech. While those are challenging elements of speaking engagements, too often there’s not enough attention on other parts of preparation, such as what to wear to a speaking engagement. The way you dress and present yourself gives the audience their first impression about you and your company and continues to solidify their belief in you. Here are eight tips to help you decide what to wear for your upcoming speaking engagements.