The Public Relations Blog

How does your PR firm generate earned news media coverage for companies?

Prospective clients ask us on a regular basis, “How do you get to know our company, and how do you use that information to generate earned media coverage?”

We love educating business people about the power of PR and how we help companies earn media coverage.

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Topics: Public Relations, Featured, PR Tips

4 factors to consider when launching a PR campaign for your product

One reason companies hire a public relations firm is to raise awareness about their products. When you’re ready to gain media coverage for what your company offers, it’s critical that you provide samples of your product for media representatives to try. You should also be sure to ready your spokesperson for interviews.

When a company is unwilling to share product samples with media or to give the media access to certain people within the company, it’s committing mistake No. 12 of Axia Public Relations’ “15 Mistakes Companies Make When Hiring a PR Firm.” Don’t let this be your company. Educate yourself and prepare before you hire a PR firm. Here are four factors to consider when you’re ready to launch a campaign for your product.

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Topics: Public Relations, Featured, PR Tips

How, why and when you should use a press release distribution service

Prospective clients often ask us about news wire distribution services as part of their public relations campaigns. We find that many companies are using these services incorrectly. If you aren’t using a distribution service the right way, you aren’t receiving the full value of the news release and that could be hurting your brand.

To that end, we created a list of how, why and when your company should use a news release distribution service.

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Topics: Public Relations, Featured, PR Tips, Press Release

How Tom Brady’s thumb strategically directed PR

3 tips for using an unexpected event to earn positive media coverage

Football fans across the nation found themselves riveted last week by a digit. It was a strange deflection from the anticipated rivalry set to play out this past weekend as the New England Patriots took on the cinderella Jacksonville Jaguars.

A thumb stole center stage.

What does a thumb have to do with public relations you may ask?

Tom Brady, widely recognized as a superior athlete, Gisele’s husband and first string quarterback for the New England Patriots, injured his thumb during a practice prior to the scheduled playoff game. The injury itself isn’t really the news. How the injury became news is.

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Topics: Public Relations, Featured, PR Tips

14 ways to save money with a PR firm

Every company wants to save money. However, no company ever grew from cutting its public relations efforts. There are smarter ways to save.

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Topics: Public Relations, Featured, PR Tips

3 things you should know about inbound marketing

Axia Public Relations teaches you how to market efficiently and effectively in its new inbound marketing book

Business leads are what keep a company growing. As your leads dwindle, so do sales. Some companies are still pushing their messages out in order to bring customers in, and it isn’t working. Perhaps you’ve realized that your online presence is static – that your company isn’t achieving the results it seeks – and you want to do something different. What else is out there?

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Topics: Public Relations, Featured, PR Tips, Inbound Marketing

Data analytics for public relations

Which analytics matter most in PR? How do I know what to measure?

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming.

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Topics: Public Relations, Featured, PR Tips, Data

Be a S.M.A.R.T. communications pro

Axia Public Relations breaks down what it means to plan S.M.A.R.T.

Each of our clients has a personalized public relations plan. We collaborate with company marketing leaders to develop their communications for the quarter, year and future. We’re experts in planning and executing great strategic communications, and we know how to make them sharp and SMART.

And what exactly does SMART mean? We’ll break it down for you.

If you’d like help drafting your marketing and communications plan, Axia offers that service.

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Topics: Public Relations, Featured, PR Tips, Crisis Communications, Corporate Communications

5 ways to manage your expectations for PR results

Don’t get frustrated when results don’t come quickly

After much research and vetting, your company hired a public relations firm with the hope of gaining media hits and results. It’s been a month and you haven’t seen any results. You feel frustrated and ready to throw in the towel. It’s important to remember that a PR firm can’t guarantee results or say when you can expect results. In fact, becoming frustrated when the results don’t happen quickly is mistake No. 10 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

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Topics: Public Relations, Featured, PR Tips

Why you need to spend time and money upfront to measure public relations properly

Begin your PR campaign the right way: Allow resources for measurement

Most likely, your company measures sales, employee retention and NPS scores. It’s also important to measure your marketing department along with your public relations agency of record.

Measurement must be a consistent process once you identify your key performance indicators (KPIs). That’s easy if what you’re measuring is in-house and completely accessible. You already have the spreadsheets in place, so all you have to do is pull the sum at the bottom each week.

Companies should set aside resources for measuring their vendors, including their public relations agency. Being unwilling to spend the time and money upfront for proper PR measurement is one of the 15 mistakes companies make when hiring a PR firm. Here’s why you should include measurement in your PR budget.

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Topics: Public Relations, Featured, PR Tips

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