The Public Relations Blog

6 ways to engage journalists on social media

In order to earn media coverage for your company, it’s important to have good relationships with reporters. Axia Public Relations compiled 15 insider tips for earning media coverage for your company, and engaging a reporter on social media is tip No. 2. Engagement is key in establishing and building working relationships with journalists.

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Topics: PR Tips, Shared Media, Earned media

10 tips for pitching major media outlets

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

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Topics: Media Relations, PR Tips, Earned media

6 tips for writing a great headline

Learn how to write headlines that will attract more readers

“Titles are what sell the content.” – HubSpot

What makes you want to read an article? A title that catches your attention, right? Apply that same approach to writing your headlines. Below are tips to help you attract more readers and, in time, gain more customers through better headlines.

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Topics: SEO, PR Tips, Earned media, Owned media

Why you should call reporters before sending a news release

How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earning all the media coverage it can on your company’s behalf.

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Topics: PR Tips, News Release, Earned media

How is PR like a banana?

4 ways to ensure your public relations is working

A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations.

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Topics: Public Relations, Featured, PR Tips, Earned media

Killing 3 negative myths about PR

Don’t let a lack of understanding cause you to miss out on the benefits of public relations for your company

Much of what people know about PR they base on misconceptions and the mistaken belief that PR is just a bunch of spin. When you separate myth from reality, you understand the actual value of PR and what it can do for your company.

Myths can be persistent, persuasive and potent. Breaking them down takes time. However, your company doesn’t have time. You must increase your market share and get a jump on the competition today. Getting rid of negative stereotypes and myths about PR will help you quickly move forward by taking advantage of all it has to offer.

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Topics: Public Relations, Featured, PR Tips, Earned media

Why isn’t my company listed on Wikipedia?

3 important requirements that you must meet to have a Wiki page

In the effort to promote your company and build your brand, it’s vital to use every tool at your disposal. You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Perhaps more importantly, should it be?

Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. The reliability and trustworthiness of the site has improved significantly. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. However, getting your company listed on the site isn’t as easy as you might think. With help from a quality PR firm, you can learn how to take advantage of this site and use it as part of your overall outreach strategy.

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Topics: Public Relations, Featured, PR Tips, Online Public Relations, Shared Media

PR success takes time

4 reasons to stick with public relations for the long haul

The insightful Warren Buffett says it takes 20 years to build a reputation. Public relations shouldn’t be a short-term investment. PR is about building relationships and building results. It’s important to know that every company’s needs and objectives are different. PR isn’t a cookie-cutter process. In fact, the best results come from a strategic and proactive PR campaign. Companies that don’t stick with public relations for the long haul are making mistake No.15 of Axia Public Relation’s list of the top 15 mistakes companies make when they hire a PR firm. Here are four reasons you should commit to a long-term relationship with your PR firm.

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Topics: Public Relations, Featured, PR Tips, Earned media

4 reasons why marketing departments HATE media pitching

Why PR professionals are more effective at media relations than marketers

Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense.

It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts. Why do marketing professionals hate pitching the media?

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Topics: Media Relations, Public Relations, Featured, PR Tips, Earned media

How to get your company on Wikipedia

3 steps to earn a Wiki page for your organization

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia.

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Topics: Public Relations, Featured, PR Tips, Online Public Relations, Shared Media

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