Why the distinctions matter to your company and bottom line
In some companies, public relations and marketing share the same space, with their goals and functions used interchangeably. At other companies, they’re separate, with different reporting structures and a constant battle for budget dollars between the two. Some organizations have one function reporting to the other. How does your company handle these disciplines and, more importantly, are you using them correctly?
This was just one of the topics at the USC Annenberg School for Communication and Journalism’s highly anticipated 2017 Global Communications Study. How we structure and utilize PR and marketing is a major issue facing the PR industry and one your company must tackle to ensure you’re getting the maximum benefit and profitability.