The Public Relations Blog

Astroturfing: Online Reputation Management Can Solve the Problem

Somebody’s got some explaining to do.

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Topics: Digital PR, SEO, Crisis PR, Social Media, Reputation Management, Online Review Management, Online Reputation Management

How does PR work?

To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"

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Topics: Public Relations, SEO, FAQ, Crisis PR, PR Tips, Social Media, Reputation Management, Online Review Management, Online Reputation Management

Bad PR: A Case Study in How Not to Manage Your Online Reputation

"Any man who must say 'I am the king' is no true king at all." — Tyrion Lannister, Game of Thrones

 

If your first impulse upon reading a negative online review is to respond with questions about the reviewer's intelligence and family lineage, you're human. If you actually do it, you're playing with fire and your business is likely to get burned - possibly to the ground.

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Topics: Public Relations, Crisis PR, Social Media, Reputation Management, Online Review Management, Online Reputation Management

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