The Public Relations Blog

How to improve your company’s Glassdoor reviews

6 ways to make the most of the top job-listing site

A disgruntled employee has written a scathing review on Glassdoor criticizing your company culture. Perhaps a candidate takes to Glassdoor to complain about his treatment by senior executives. Is there anything you can do to improve your Glassdoor reviews? Look to public relations. 

Read More

Topics: Public Relations, Featured, Online Reputation Management

5 ways to market your business on Yelp

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback. Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

Read More

Topics: Public Relations, Featured, Online Reputation Management

Should you ban social networks at your company?

How your decision will affect your online success

A staff member takes to social media to complain about your customers after a particularly stressful day at work. It seems that your employees spend more time checking their Facebook, Twitter, Instagram and online dating sites than they do on work. With such a huge potential for disaster, you may be ready to ban social networks at your company altogether.

Read More

Topics: Public Relations, Featured, Social Media, Online Reputation Management

How to ethically handle negative online reviews

Customer feedback is incredibly important for any business, so online reviews are very valuable.  E-commerce sites have made it easier for consumers to price-check and do quality comparison for any product or service they are interested in. Nobody wants to waste money on sub-par purchases, so for customers, reading online reviews is an important step in making their buying decisions. This means that online reviews are critical to businesses because they affect their online reputations and business productivity.

Read More

Topics: Public Relations, Featured, Online Review Management, Online Reputation Management

What do small businesses spend on PR?

When you combine smart spending with strategic planning, your company wins

In 1971, two teachers and a writer in Seattle opened a shop to sell coffee, teas and spices for customers to take home and brew on their own. That was the birth of Starbucks. Facebook began in a dorm room and was only meant to be a method of communicating between Harvard University students. Every business starts small, but thinking big can bring you incredible success. Sometimes, all it takes is the right mix of bold courage, hard work and good public relations.

Read More

Topics: Public Relations, Featured, Small Companies, Online Reputation Management

4 steps to changing the public’s perception of your company

Improving your brand’s online reputation

When your company gets negative press, you may hesitate to publish anything online in your defense for fear of fueling the fire. It’s a Catch-22 because if you don’t control your message, everyone else will. If you are ready for your customers to move beyond a recent incident, here is how you can be heard through the firestorm.

Read More

Topics: Public Relations, Featured, Crisis PR, Online Reputation Management

4 things you may be doing wrong in your online reputation management

Use PR to ensure your image remains intact

Ben Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Just look at some Google searches as proof. It seems the worst news always rises to the top. When it comes to online reputation, the stakes are high.

Read More

Topics: Public Relations, Featured, Social Media, Online Reputation Management

What is Reputation Management?

Reputation management: The importance of monitoring what the Internet says about your company

Most of us can recall a time when someone was talking about us behind our back. It certainly didn’t feel good to know that these conversations were happening or rumors were surfacing, and most of us felt helpless to shift the tide. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not.

Read More

Topics: Public Relations, Featured, Social Media, Reputation Management, Online Reputation Management

5 ways to use social media to collect online customer reviews

Learn why your current efforts may not be working and how PR can help

Your company is wonderful and many of your customers tell you so. If only they could tell other customers, prospects, applicants and key stakeholders. Well, they can, through social media and online review sites. But with so many sites to choose from, which ones are best?

Read More

Topics: Public Relations, Featured, Social Media, Online Reputation Management

PR: It isn’t just for crises anymore

4 ways to use PR proactively for increased profitability

When you want to communicate better with your customers, build relationships, solve problems, boost credibility and influence buyer decisions, who do you call? You may be surprised to learn that the answer is a public relations firm.

If you only use public relations when there is a crisis, then your business could be in trouble. Even worse, you are falling behind your competitors who do use PR to its full advantage. It’s in your best interest to learn more about this important field and how it can deliver results.

Read More

Topics: Public Relations, Featured, Crisis PR, Online Reputation Management

Liked this blog post? Share it with others!