The Public Relations Blog

For optimal Facebook engagement, choose quality posts over a quantity of posts

Less is more with your company’s Facebook posts

You’ve probably heard the phrase content is king. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. HubSpot, a developer of software for inbound marketing and sales, pulled Facebook data to see if posting more frequently reaches more people.

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Topics: Featured, Social Media, Online Public Relations, Public Companies

Insta-success: 3 tips to ensure high performance on Instagram

Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform. With many changes afoot, including the addition of new features and advertising options, how can your company stay ahead of the curve and keep its Instagram account effectively reaching followers?

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Topics: Public Relations, Featured, Social Media, Online Public Relations

4 golden rules for working with bloggers

How to maximize your partnerships with bloggers

Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?

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Topics: Public Relations, Featured, Online Public Relations, Blog

7​ ​deadly​ ​sins​ ​of​ ​your​ ​Instagram​ ​strategy

How to grow your brand successfully on Instagram

Instagram is one of the top social media platforms. It’s no surprise that it’s so popular; people like sharing photos. Most companies use Instagram to improve their brand awareness and generate likes and engagement that often leads to business growth.

Promoting your company on Instagram is rewarding and a lot of fun. However, there are some pitfalls. Here are seven major mistakes you should avoid on Instagram.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Are you doing social media wrong?

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

 

 

 

 

 

 

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Topics: Public Relations, Featured, Social Media, Online Public Relations

3 reasons your company will flourish with a blog

Get more traffic to your site by starting a blog

Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?

 

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Topics: Public Relations, Featured, Online Public Relations

5 ways to tell if your company needs social media help

If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

 

 

 

 

 

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Inbound marketing: Use blogging to attract customers

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

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Topics: Public Relations, Online Public Relations, Blog, Inbound Marketing

Protecting your CEO’s reputation

Why you should let PR manage this crucial task

Your CEO guides the company’s strategic vision, leads the team and decides where the money will go. Whether the company thrives or goes down in flames is often her responsibility. She also serves as the public face of your organization. With so much riding on her shoulders, it’s critical to protect the reputation of your CEO.

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Topics: Public Relations, Featured, Reputation Management, Online Public Relations, Online Reputation Management

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