The Public Relations Blog

PR Tip: New year brings opportunities to implement new ideas, get creative

January offers an atmosphere of renewal and risk-taking, and even small, creative changes can positively impact your business. By veering from tradition and growing simple, innovative efforts, you can set your company apart.

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Topics: Public Relations, PR Tips, Newsletter

PR Tip: How To Make Your Publicity More Successful

In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.

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Topics: Public Relations, Newsletter

PR Tip: Bankrupt Blockbuster offers essential lessons in survival, connecting to clientele

Blockbuster's attempts to boost customer and online service came too late to prevent bankruptcy. Instead of sticking with a static course of action, forming a flexible plan for the future can secure your company's success.

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Topics: Public Relations, Newsletter

Gaining PR Value From Tweets and Apps

Twitter can be a valuable source for sales leads and participating in the conversation while smartphone applications can help set your business apart from the competition.

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Topics: Public Relations, Social Media, Newsletter

PR Tip: Social Media, Email Marketing and The Importance of The Water Cooler

Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.

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Topics: Public Relations, PR Tips, Social Media, Newsletter

Public Relations: Looking Back On 2009: Traditional Media Survives

It’s been a year to forget, a year to remember and a year to learn. Everything old is new again – and that’s the mantra for 2010.

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Topics: Media Relations, Public Relations, Newsletter

Marketing Strategy: Planning for Success in 2010

It’s time to get your business out of survival mode, plan for the new year and invest in the most-proven marketing strategy – human trust.

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Topics: Public Relations, PR Tips, Newsletter

PR Tip: Learning From the Crisis

PR Tip: There are critical business lessons you can take away from the recession, including the importance of communicating with your audience and customers online.

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Topics: Public Relations, PR Tips, Newsletter

Social Media: Harnessing the Power of the People

Utilizing social media is important, but there’s a lot to consider before you make the leap. We’ll help you prepare, monitor your company’s reputation online and avoid negative publicity.

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Topics: Public Relations, Newsletter

Mobile PR: Mobilizing Your Business

It's Time To Ask The Most Important Business Question Of The Year

The year that started in severe economic turmoil is now half over. Now you have to ask this question: "What do you have to do the rest of this year to reach your profit goals?"

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Topics: Mobile PR, Public Relations, PR Tips, Newsletter

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