The Public Relations Blog

The strategy of being remarkable

December 2015

Estimated Reading Time: 60 Seconds

Incorporate remarkability, good SEO practices into business strategy

By definition, the best way to set yourself apart from your competition is to be remarkable, so make a point of it. Proper search engine optimization will ensure that your website ranks well on Google so that potential customers can find you. It’s time for your company to say “goodbye” to 2015 and “hello” to a remarkable new strategy for success.

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Topics: Public Relations, Featured, Newsletter

Reach the right audiences and win their loyalty

You won’t win true customer loyalty with flashing lights and shiny objects; your values and your brand identity are what will attract and retain consumers long-term. Keep an eye on the next generation’s habits and favored platforms in order to better connect with them. You don’t have to look far to find templates to model your business’ success after.

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Topics: Public Relations, Featured, Social Media, Newsletter

Make memories, make profits

 

Instead of being irritating with ads, connect emotionally with consumers

Internet users are tired of seeing your ads; it’s time for a new approach. Reaching consumers on an emotional and personal level will keep you fresh in their minds and set you apart from your competition. The best way to forge a deep connection is to laser-target your messages to specific audiences. Don’t worry if you’re not at the technological forefront of your field; as long as you make positive and memorable impressions on consumers, you can still lead the pack.

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Topics: Public Relations, Featured, Inbound Marketing, Newsletter

Strong digital strategies net customers, profits

Strong digital strategies net customers, profits

Meeting and exceeding your customers’ digital expectations is crucial to the future and success of your business. Metadescription tags are your final lifeline in your efforts to attract users to your website. The best creative in the world won’t get you anywhere if you don’t have the right strategy supporting it.

 

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Topics: Public Relations, Featured, Reputation Management, ReviewMaxer, Newsletter, Online Reputation Management

Be Legendary

You earn your customers’ loyalty through the experiences you offer them. Make sure your company image and your hard-earned ideas and successes aren’t up for grabs. Take a load off and tell us about your best Stones or Deadhead experiences – you can get back to work later.

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Topics: Axia Impact Blog, Newsletter

Learn what consumers want directly from the source

Science now allows you to really get into your customers’ heads to see what reaches them. In order to give your customers the best possible experience, you need to know what every step of the customer journey looks like. Take care of your customers because without them, you wouldn’t have a business.

 

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Topics: Axia Impact Blog, Inbound Marketing, Newsletter

Use all available tools – old and new – to stay ahead

Use all available tools – old and new – to stay ahead

One age-old tool can spark monumental, industry-wide change. If your company website isn’t mobile-friendly, you could face serious consequences. It’s time to have an honest talk about your strategy and your future.

 

 

 

 


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Topics: Axia Impact Blog, Newsletter

Tools to Grow

Use proper tools to build awareness and sales
Use retargeting to specifically target audiences that will more likely generate leads and sales. LinkedIn is not just for recruiting and building professional networks anymore. For cost-effective results, build a strong online presence.

60-Second Articles:

1. Retargeting: Homing In
2. How LinkedIn Increases Sales
3. The 60-Second Close: Proliferating an Online Presence

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1. Retargeting: Homing In

  • Retargeting creates advertising frequency and visibility online for target audiences.
  • You’ve seen examples of retargeting, spotting the same ads following you on numerous websites.
  • Those companies didn’t necessarily have huge budgets in order to be seen all over the Internet; in fact, you were just targeted because you visited a website for a particular business or interest.
  • Retargeting allows companies to target specific audiences with ads placed on other websites – usually of the same category. For example, after visiting a baseball team’s website, you may see that team’s banner ad for season ticket sales displayed on various other websites that you visit.
  • Retargeting is a cost-effective way to maintain a frequency of messages designed to reach an audience that has already demonstrated an interest in your product or service. If being visible to your potential customers over a period of time is important to growing your business, let us know.
  • We have retargeting for PR.
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2. How LinkedIn Increases Sales
  • LinkedIn is becoming the go-to social media network for companies – not only for recruiting, but for successfully educating others about their products and services, especially in the B2B sector.
  • The platform enables companies to distribute white papers, content-rich articles, infographics and newsletters that help convert users into qualified leads and customers. Bonus: Google can index posted articles.
  • One can easily target customers by industry name and type, company name and size and the position the prospect holds.
  • Even with Facebook and Twitter in the constant spotlight, LinkedIn continues to be a professional powerhouse for companies in every business sector. If you haven’t already, it’s time to adjust your online budget to make LinkedIn your prime social media platform.
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3. The 60-Second Close: Proliferating an Online Presence
  • We’ve mentioned two great ways to increase awareness and sales online: retargeting and LinkedIn. Both enable you to reach your target audience in cost-effective manners and are crucial to maintaining a consistent flow of leads and customers.
  • If creating an “everywhere” online presence in front of your target audience is a priority, give us a call. We can help you convert leads, drive sales and ring registers, and we can help you get there faster than ever.
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Topics: Public Relations, Inbound Marketing, Newsletter

Time For Public Relations Innovation

Public Relations Innovation The Nordstrom Way

As companies rebound from the economy, it's time to re-think and re-innovate your public relations. Whether you're in the business-to-business or business-to-consumer sectors, "personal connection-oriented marketing" still works.

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Topics: Media Relations, Public Relations, Newsletter

Use Social Media and Excellent Customer Service to Wow Customers

A well organized social media strategy gets your name, story and ideals in front of potential customers with every post. When they come to you, greet them with a gold-standard experience of a lifetime and they'll stay with you. Superior customer service will make all the difference to your company's brand experience.

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Topics: Public Relations, Social Media, Newsletter

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