The Public Relations Blog

Forget the media kit; think robust newsroom

8 items to include in your company’s online newsroom

Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs. Digital media kits – or online newsrooms – are an easy way for media to access key information and assets.

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Topics: Media Relations, Public Relations, Featured, News Release

3 crucial differences between a news story and a feature story that will make you a better writer

Your guide to writing a better news or feature story

When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories. The most common ones are a news story and a feature story. Even experienced writers often confuse the two.

While both types of stories are equally important for your public relations strategy, they’re used in different circumstances. Here are three critical differences between a feature story and a news story.

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Topics: Public Relations, Featured, News Release

Need more media coverage? Here’s how to make journalists happy

3 ways to get reporters to cover your company’s news

What’s your company doing to get media coverage?

If the answer is to focus specifically on your company, it’s time to rethink your strategy. It’s not about you; it’s about the journalist.

More importantly, it’s about making the journalist happy.

So, what can your PR department or agency do to get media coverage? It’s simple: Help the journalists do their job, and you’ll get the coverage your company is seeking.

The job of a journalist has never been tougher. With increasing deadline demands and businesses focusing more on information about their own companies, the job of a reporter can be taxing. Journalists need newsworthy ideas, and your job is to make it as easy as possible to get them.

Here are three ways you can get journalists to give you great media coverage for your company:

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Topics: Public Relations, Featured, News Release

Are you writing news releases for your target audience or for your company’s leadership?

8 tips for creating a news release that will result in numerous media placements and boost your exposure 

It’s a problem public relations professionals encounter all the time. They write a news release based on what media and target audiences want to see. Then, the CEO or another C-suite executive reviews the release and adds long quotes and several paragraphs of company information to appease partners or other stakeholders. This is a huge (and common) mistake. If this scenario sounds familiar to you, think about whom you want reading your news release. Who is your intended audience and what do they want to know?

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Topics: Media Relations, Public Relations, Featured, News Release

5 ways to repurpose your press release

Use PR to fully leverage this often-underused tool

Ah, the dreaded press releases. Over the years, we have come to rely on them, hate them and frequently declare their demise. Nonetheless, news releases remain a crucial instrument for media relations efforts. Since it is clear that you have to use them, you may as well get maximum impact and reach from your press releases.

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Topics: Media Relations, Public Relations, Featured, News Release

When is the best time to pitch a journalist?

6 tips for getting better results with your pitches

How often do you get a call from someone trying to sell you something and the person begins by asking if you have a minute? This is an immediate way to shut down the conversation and end the call. In today’s busy world, no one really has a minute.

As you are pitching, you will discover that the same is true for journalists. You will find that it’s never a good time to pitch a journalist. Journalists may be working on several stories at one time and are often on tight deadlines. This means they are usually far too busy to speak by phone about your pitch idea, especially when others are bombarding them – often with pitches that don’t pertain to the area or topic that they cover.

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Topics: Public Relations, Featured, News Release, Pitch

Who writes your news releases?

Axia PR offers tips on media-friendly writing

Your business has made some incredible headway and is on the cusp of launching the next big thing. But how do you share this information with the world?

A basic tool of the public relations trade is the news (or press) release. A well-crafted news release contains all the pertinent details you wish to share, along with factual support, delectable sound bites from valuable resources and company positioning. But too often, companies believe that anyone can write a news release and the news media will go nuts over it.

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Topics: Public Relations, Featured, News Release, Media

Sharing your company’s news: anatomy of a news release

How to create newsworthy and reporter-friendly content

As public relations professionals, we follow established guidelines that most business professionals aren’t familiar with. Some of the most commonly asked questions we get are about news releases, which, when written and edited correctly, are a great way to share and promote company news.

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Topics: Public Relations, Featured, PR Tips, News Release

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