3 ways to get reporters to cover your company’s news
What’s your company doing to get media coverage?
If the answer is to focus specifically on your company, it’s time to rethink your strategy. It’s not about you; it’s about the journalist.
More importantly, it’s about making the journalist happy.
So, what can your PR department or agency do to get media coverage? It’s simple: Help the journalists do their job, and you’ll get the coverage your company is seeking.
The job of a journalist has never been tougher. With increasing deadline demands and businesses focusing more on information about their own companies, the job of a reporter can be taxing. Journalists need newsworthy ideas, and your job is to make it as easy as possible to get them.
Here are three ways you can get journalists to give you great media coverage for your company: