The Public Relations Blog

10 ways your company can handle the media

What to do when the media calls

Too often, companies discount the value of media coverage. Some get anxious about it while others are just too busy, but most simply don’t know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage valuable opportunities for media coverage.

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Topics: Public Relations, Featured, MediaMaster

Mastering radio interviews

How to ensure you have a successful radio news interview

Some people refer to the radio as the “theater of the mind.” It is very important to get your message across with enthusiasm in order to excite the imagination and capture the mindshare of your audience. Here are some “inside tips” that we give our clients to help them master their radio interviews:

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Topics: Public Relations, Featured, MediaMaster

Mastering a TV interview

Tips for pulling off a great television news interview

During a TV news interview, the audience can see and hear you, which presents a unique set of challenges. Preparing for how the viewer will see you helps ensure that your audience hears your message clearly. Here are a several “inside tips” that we give our clients to help them master their television interviews:  

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Topics: Public Relations, Featured, MediaMaster

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