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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How timeliness adds news value to your story

Highlight the currency of your media pitches to interest journalists.

 

When you consume news, you may notice a pattern: Most news is timely. Likely, you prefer to hear about events that happened recently — the more current, the more interesting. This is called timeliness, and it’s one of the most important pillars of newsworthiness.


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Topics: media relations, earned media, news media

How prominence can add news value to your story

Catch journalists’ and news consumers’ attention with well-known names.

 

Have you ever seen a news story about a celebrity doing something ordinary and thought, “Why do people care?”

 

The answer: Because they are a celebrity! A story pitch featuring a famous person is likely to catch a journalist's attention, and the story they publish will likely catch a news consumer’s attention in turn.


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Topics: media relations, news media

Best practices for writing a news release for your company

For some companies, especially those without a strong communication department or team, drafting of news releases is sometimes one of the more difficult things to write. While pitching may be a work of art, writing a news release is like a science project. There are many elements and best practices to writing a news release, so here are our top eight best practices for writing a news release:


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Topics: media relations, earned media, news media

“I don’t know what PR is, but I know we need it” – Breaking down the 5 Ws of public relations

“I don’t know what PR is, but I know we need it,” is a statement many business professionals find themselves making throughout their career. CNN says “anyone who pays attention to how decisions are influenced knows that PR is tremendously important” – so why is public relations at work so difficult to recognize? Like trying to assign a universal value to a work of art, public relations is quantified in various ways depending on an organization’s unique traits. To better understand what PR is, let’s break it down using the five Ws.


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Topics: media relations, PR tips, online public relations

3 ways to make your company’s news newsworthy

To earn media coverage, your news must be interesting to more than just your internal audience.

 

There is a stark difference between news that is important to your company and its internal audience and news that is important to your company’s external audience. Your internal audience may include employees and shareholders, while your target external audience might be new and existing customers or clients, the general public, those in your industry, and niche enthusiasts. If you want to make your news “newsworthy” to external audiences, it’s critical to understand the difference between these two audiences. 


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Topics: media relations, earned media, news media

What journalists say about media pitches and sources in 2022

Journalists are gearing up for a stronger year in the post-COVID-19 era

 

With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry. After the pandemic compelled them to take a step back and restrategize at the initial stage of the outbreak, it’s yet again necessary for journalists to modify their work habits and preferences to suit the times.


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Topics: media relations, earned media, news media

Managing reporter calls and media interviews: Pointers for success

Handle reporter calls and media interviews with tact and skill

 

Sometimes, a company might receive an unexpected call from individuals identifying themselves as news reporters. Organization spokespersons attend media interviews to represent their brand in the media. However, if the company representatives aren’t adequately trained for such situations, such engagement might end negatively.

 

Here’s how to successfully deal with reporter calls and handle media interviews.


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Topics: media relations, earned media, news media

Make Zoom interviews a breeze with these tips

When the pandemic hit in 2020, a majority of TV interviews shifted to Zoom. The pandemic allowed TV stations and news producers to look at interviews in a new light. For a local station, the ability to conduct interviews on Zoom allows them to connect with experts in different areas without having to connect with an affiliate station to procure content for you. While you aren’t sitting face-to-face or knee-to-knee with an anchor, there are still tips and tricks you should utilize to make your Zoom interview a breeze.


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Topics: media relations, news release, earned media

What are top-tier media outlets?

Are they worth their weight?

 

Earned media coverage is one of the best ways to share your company’s story. Marketers and business leaders talk about wanting earned media coverage in "top-tier" news media outlets. But how do they define top-tier media versus not-top-tier media? Is there a public relations or journalism industry standard for top-tier?


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Topics: media relations, earned media, news media

Libel, Slander, and Defamation: Media Law Must-Knows With Thomas Julin

Media has evolved into a place of opportunities where anyone can share content online. But, it has also created more ways for disinformation, libel, and slander to spread online. Negative media coverage is becoming a growing concern for companies and individuals due to this growing risk. Fortunately, there are media laws and steps you can take to defend against online attacks.

 

In this episode, Thomas Julin joins us to share his expertise on media law. He talks about how journalism has changed into what it is today and how this has changed the law’s approach. Tom also clarifies legal terms and shares his advice on facing negative media coverage. 


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Topics: media relations, news media, On Top of PR

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