The Public Relations Blog

3 best practices for engaging in media interviews

Be sure your spokesperson is ready for the tough questions

If you lack spokesperson training, an interview with the media can be daunting. It’s not easy to maintain your composure when you’re standing in front of a bank of microphones with camera lenses pointed directly at your nostrils.

A critical public relations skill is optimally negotiating media interviews. Most PR firms offer a form of spokesperson training or coaching to clue in company spokespeople about the finer elements, one of which is how to properly set the tone for media interaction – whether amid crises or simply run-of-the-mill product launches.  

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Topics: Media Relations, Public Relations, Featured, Spokesperson Training

5 ways to get media coverage for your company when you have no news

Let your customers know that business is good with a steady stream of news and help from PR

Experts recommend that you pitch the media consistently in order to attract positive news coverage and gain visibility for your company. How do you get media coverage when you simply have no news to pitch?

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Topics: Media Relations, Public Relations, Featured

6 reasons why your media coverage expectations are unreasonable

We all aspire to succeed and to shine a positive light on our companies for the public to see. Far too often, though, businesses have unreasonable media coverage expectations.

As public relations professionals, we must help our clients define realistic goals concerning the media coverage they want. Here are six missteps that companies often make when setting their media coverage expectations:

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Topics: Media Relations, Public Relations, Featured

4 things the media wish companies knew about pitching

Get your story to the right person at the right time

Successfully pitching the media is one of the most important tasks a PR company can perform for its clients. Through a pitch, a PR firm can ensure that the media publishes a client’s story and that many people read it.

Despite the importance of the practice, the companies that hire PR firms to pitch often know very little about the process itself. It is important for client companies to also understand the process so that they can help fine-tune the PR firm’s pitches in order to get better results.

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Topics: Media Relations, Public Relations, Featured, Pitch

The true value of earned media and PR

Learn the benefits of positive news coverage for your company

So, you are ready to hire a PR firm. However, like many companies, you may be unsure of exactly what a PR agency can do for you. Some of the biggest benefits come in the form of increased visibility, a boost in name recognition and improving your reputation. PR can do all those things by securing earned media.

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Topics: Media Relations, Public Relations, Featured, Media

How to write a press release headline

Weak headlines and first paragraphs are deal-breakers

You need strong headlines and clear opening paragraphs. News coverage is important: According to Starch Research, a news story has six times the readership and three times the credibility of an advertisement. The right PR agency can secure you the media coverage you need to grow your business and your bottom line.

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Topics: Media Relations, Public Relations, Featured, Press Release

The do’s and don’ts of following up with journalists

Go from nuisance to news expert with tips from PR pros

You’ve prepared your best pitch and contacted media to get some positive news coverage. Now you sit in agony, waiting for the reporter to call you back. Should you call again or will that make you a pest and hurt your chances? This is the most common conundrum of media relations.

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Topics: Media Relations, Public Relations, Featured

Issuing company statements versus giving media interviews

PR advice to help you determine which is right and how to prepare

Perhaps your company is in the midst of a crisis. Or maybe there is a major story breaking that involves your industry. Whatever the reason, members of the media are calling and clamoring for information from your company. Should you grant interviews? Hold a news conference? Or can you simply issue a statement?

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Topics: Media Relations, Public Relations, Featured

Brand journalism: Creating content that people want to read

5 ways to write and share content that focuses on your audience’s needs

Consumers’ attention spans are shorter than ever. Instead of pushing information onto the customers, you should focus on gaining their interest. Typical news releases are full of empty rhetoric; if you want to capture your audience’s attention, demonstrate your company’s excellence with compelling, true stories. Stop begging the media to publish your content and become the media.

Brand Journalism is a revolution in public relations and internal communications. Do not stand on the sidelines and watch your company’s content be ignored.

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Topics: Media Relations, Public Relations, Featured, Social Media

How much do billion-dollar corporations spend on PR?

4 ways to make sure you are investing enough in this vital area

With billions of dollars in revenue, it is easy to become complacent and rest on your laurels. After all, to get to this point, you must be doing something right. Still, you may be wondering, “Is there more that I can do to further tip the scales and ensure relevance?” The answer is yes, and the solution lies in public relations.

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Topics: Media Relations, Public Relations, Featured, Reputation Management, Large Companies

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