The Public Relations Blog

Never lie to a news reporter

4 tips a spokesperson can use to prepare for an interview

In the midst of an interview, sometimes it’s tempting to exaggerate to make your company look good. Perhaps you’re unprepared to answer the question, so you respond enthusiastically with a “fish tale.” Or, perhaps you’re attempting to “fake it before you make it.”

No matter the reason, you should never exaggerate or tell even the smallest lie. You’ll lose credibility and put your company’s future in danger. We’ve had one such client whose CEO embellished during an interview, and it didn’t turn out well. Learn from that company’s mistake so you can prevent it from happening to your company.

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Topics: Media Relations, Public Relations, Featured, Media

The lure of fake news images

3 tips for spotting an altered photograph

Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action. The new bane for journalists and readers alike is the spread of false images. How can you discern true images from the doctored ones?

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Topics: Public Relations, Featured, Media

5 proven ways to earn coverage for your clients

Get your client published in no time following these simple steps

Media coverage is very important to your clients. It gives them brand recognition and connects them with their target audiences and potential investors. Getting media coverage is not always easy. Here are five suggestions that will help you get media coverage for your client.  

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Topics: Media Relations, Featured, Media, publicly traded companies

Understanding designated market area (DMA) and how it impacts your company

Learn why the location of your company and customers mean so much for your visibility and brand position

When discussing media buys or target audience, your marketing team or public relations agency probably throws around terms like media region anddesignated market area (DMA). What do these things really mean for your business and bottom line? Understanding vital terms helps you make smarter, more informed decisions about what’s best for your business.

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Topics: Media Relations, Public Relations, Featured, Media

What President Trump is doing right in media relations and what your company can learn from it

3 smart PR tools to guide you in dealing with news media

There has been much talk recently about President Trump and his very public battles with the news media. His tactics have been mostly unorthodox and his media style seems more shoot-from-the-hip than a comprehensive approach to news coverage. Still, he has done a few things right. With the help of public relations tools, your company can learn from Trump’s methods to develop your own media policy.

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Topics: Featured, Media, Public Companies

5 things you can learn from the Oscars about public relations

Get some of the same excitement and attention for your own company

The Academy Awards represent Hollywood’s biggest night. It’s a celebration of a year of movies that inspire, entertain, educate and explain the world around us. What you may not realize is that the Oscars also provide public relations lessons your company can use.

  1. Remember timing makes all the difference.

Although they create and release movies throughout the year, studios save their most buzz-worthy films for October through December so they can be fresh in the minds of the voting academy. They also seek media recognition for the film ahead of time, such as a nomination from the New York Film Critics.

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Topics: Public Relations, Featured, Media, Speaking

3 ways to spot fake news

If you see smoke, there is most definitely fire

With access to breaking news at any time day or night, you may find yourself uncertain whether what you see on your Twitter or Facebook feed is, in fact, news.

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Topics: Public Relations, Featured, Media

Talking the talk: 3 reasons why media interviews are essential

Learn why news releases aren’t enough to truly engage with the media

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Topics: Public Relations, Featured, Media

3 factors executives should consider before making political statements about Trump (or anyone else)

When executives voluntarily engage in hot topics trending in the media, particularly politics, they sometimes forget that their positions are not bully pulpits or soapboxes.

Often, dangerous roads lie ahead for alienating customers, stockholders and employees.

In cases where emotions run high and trigger a public reaction before public relations processes can be helpful, PR teams frequently find themselves rebounding from derision instead of working to promote success.

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Topics: Public Relations, Featured, Media

Pitch perfect: Fall in love with your pitch

When pitch fatigue is imminent, try these tips to reboot

Anyone that has worked in public relations knows well that pitching the media is an acquired skill. Whether it’s for an automobile or printer or service such as a virtual front office, designing a pitch that internally compels you is a necessary first step – because if you love it, your genuine interest will serve to engage others.

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Topics: Public Relations, Featured, Media, Pitch

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