17 ways PR has changed; work with a smarter PR agency that understands the new landscape
Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication strategies to holding news conferences and organizing successful events falls under the umbrella of traditional PR.
However, traditional PR is no longer enough.
PR is rapidly evolving, thanks mostly to the dawn of the digital age and the birth of the 24-hour news cycle. Now, an advanced form of PR thrives, and it’s based on digital methods of communicating and sharing. Bottom line: It’s crucial for your business to be firmly engaged in digital PR.