The Public Relations Blog

HubSpot: A social media publishing gem

3 reasons we use this often overlooked site for publishing to social media

We frequently get calls from sales reps encouraging us to check out their new social media publishing sites. The conversation usually goes something like this:

“What publishing tool are you currently using?” Sales rep inquires.

“HubSpot,” we answer.

“Oh, you mean Hootsuite.”

“No, we use HubSpot.”

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Topics: Public Relations, Featured, Social Media, Inbound Marketing

Traditional PR doesn’t work anymore

18 ways PR has changed; work with a smarter PR agency that understands the new landscape

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication strategies to holding news conferences and organizing successful events falls under the umbrella of traditional PR.

However, traditional PR is no longer enough.

PR is rapidly evolving, thanks mostly to the dawn of the digital age and the birth of the 24-hour news cycle. Now, an advanced form of PR thrives, and it’s based on digital methods of communicating and sharing. Bottom line: It’s crucial for your business to be firmly engaged in digital PR.

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Topics: Public Relations, Featured, Inbound Marketing

Which is right for your company: Inbound marketing or inbound public relations?

In an ever-changing marketing world, choosing your strategy, planning for success and implementing it could be the difference between positive and negative revenue results. If you’ve tried traditional marketing methods, such as cold calls and cold emails, with little or no success, it may be time to learn about inbound marketing and inbound public relations.

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Topics: Public Relations, Featured, Inbound Marketing

Do you need to partner with an agency or hire an internal inbound marketer?

Your company’s website content seems stale and your leads pipeline is dwindling. You want to improve the way your company reaches prospective customers, so how do you do it? One of the best ways is through inbound marketing, which utilizes HubSpot’s methodology to attract, convert, close and delight prospects. It’s the future of marketing. Once you decide inbound is the best option for your company, you need to decide who will direct your company’s inbound strategy and efforts.

There are two options: hire a Hubspot-trained agency or hire an internal inbound marketer.

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Topics: Public Relations, Featured, Inbound Marketing

Why your marketing department needs inbound PR now!

4 ways to drive traffic to your website

These days, it’s not enough for your marketing department to make cold media pitches, write news releases and send cold emails to journalists, hoping to get coverage. In this digital marketing age, your corporate marketing department needs a more comprehensive strategy – one that will attract customers and bring the media to you. The answer for your business and your marketing department may be inbound public relations.

 

 

 

 

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Topics: Public Relations, Featured, Inbound Marketing

3 questions to determine if your company is a fit for inbound marketing

Inbound marketing follows a methodology to attract, convert, close and delight virtual strangers, transforming them into leads and delighted customers. Smart marketers are attracting customers by being the experts in the areas where their prospects are seeking more knowledge. It’s the opposite of the old-fashioned way of capturing leads through disruptive cold calls. By using inbound marketing, you’re interacting with customers in a way that addresses their needs or wants.

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Topics: Inbound Marketing

Inbound marketing: Use blogging to attract customers

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

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Topics: Public Relations, Online Public Relations, Blog, Inbound Marketing

Ready for inbound marketing? Make sure you do these 5 things

Television commercials and radio ads are interruption-based marketing tactics. While these tactics may have a time and place, online data has made it easier to do more tailored and cost-effective marketing through inbound marketing.

Inbound marketing is education-based and focuses on creating and distributing valuable, relevant and consistent content in order to attract and retain a clearly defined audience.

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Topics: Public Relations, Featured, Inbound Marketing

6 tips for practicing ethical inbound marketing

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.

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Topics: Public Relations, Featured, Ethics, Inbound Marketing

4 critical inbound marketing metrics

The best ways to measure your marketing efforts

Measuring your inbound marketing is the final part of a successful inbound marketing strategy. There are hundreds of inbound marketing metrics to choose from, including inbound links, Facebook likes, SEO ratings and blog subscribers. However, there are only four critical metrics you need to focus on to track your inbound marketing strategy progress.

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Topics: Public Relations, Featured, Inbound Marketing

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