The Public Relations Blog

If your business is technology, consider PR

Public relations can do wonders for any business. However, there are plenty of technology professionals who could care less about marketing and often consider it a waste of resources.

It comes down to a discrepancy in priorities. Engineers and technology aficionados alike want resources dedicated to building, designing, developing and coding; meanwhile, venture capital firms, angel investors, boards of directors and executives charged with creating reputations, building brands and increasing bottom lines would much rather focus on new business development, marketing and sales.

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Topics: Public Relations, Featured, High Tech

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