The Public Relations Blog

3 ways to engage influential columnists

Plenty of media outlets – digital and print – leverage individuals with special expertise, large followings or authoritative diatribe to round out editorial coverage in the form of columns. In fact, prior to YouTube, Facebook and Instagram, columnists were the key influencers. For example, there was Pauline Friedman Phillips who, under the pen name Abigail Van Buren, wrote the syndicated “Dear Abby,” until her death at the age of 94. Walt Mossberg earned fame amid the pages of the Wall Street Journal for uncovering and demystifying technology. Herb Caen riveted readers of the San Francisco Chronicle with his daily column, which many considered the “voice and conscience” of San Francisco.

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Topics: Media Relations, Public Relations, Featured, PR Tips

Forget the media kit; think robust newsroom

8 items to include in your company’s online newsroom

Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs. Digital media kits – or online newsrooms – are an easy way for media to access key information and assets.

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Topics: Media Relations, Public Relations, Featured, News Release

3 tips to rectify missed media opportunities

As a professional journalist, I’ve received my share of calls from unhappy sources complaining I excluded them from an article. These calls come because some companies believe if their competitors receive media attention, they deserve attention too. Realistically, the news cycle doesn’t work that way. Even with the highest degree of professionalism, there are plenty of editorial cracks through which information can fall.

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Topics: Media Relations, Public Relations, Featured

Forbes Agency Council: Should you become a member?

Someone has invited you to join the Forbes Agency Council and you’re very flattered. Your immediate thought is that you should promote this honor and leverage your achievement to the hilt. However, let’s take a deeper look. Is it really an honor? Or, is it just another paid membership?

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Topics: Public Relations, Featured, PR Tips

Do you know the difference between PR and marketing?

Why the distinctions matter to your company and bottom line

In some companies, public relations and marketing share the same space, with their goals and functions used interchangeably. At other companies, they’re separate, with different reporting structures and a constant battle for budget dollars between the two. Some organizations have one function reporting to the other. How does your company handle these disciplines and, more importantly, are you using them correctly?

This was just one of the topics at the USC Annenberg School for Communication and Journalism’s highly anticipated 2017 Global Communications Study. How we structure and utilize PR and marketing is a major issue facing the PR industry and one your company must tackle to ensure you’re getting the maximum benefit and profitability.

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Topics: Public Relations, Featured, PR Tips

Hire a PR firm with experience in your industry

3 tips to be certain your PR agency knows your field and can deliver success

Why would you risk hiring a public relations firm that hasn’t achieved results within your company’s industry? Before hiring a PR firm, do your due diligence to ensure you’re hiring a firm that fits your needs and wants – one that can create a successful PR campaign in your industry. Hiring an inexperienced PR agency is mistake No. 6 in Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm. Check out our three tips to ensure you hire an experienced PR firm that will bring you success.

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Topics: Public Relations, Featured, PR Tips

3 key ways to use social media for crisis communications

How to make the most of social media when times are tough

Even the most seasoned public relations professionals find managing social media in a crisis challenging. News spreads fast on social media. Things can escalate in a matter of minutes. Marketing departments are often in a position where they must act swiftly and shrewdly when their company’s reputation is at stake. The good news is that social media can help you mitigate crises when you use it wisely.

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Topics: Public Relations, Featured, Crisis PR, Social Media

Students today, leaders tomorrow; Axia talks PR at UNF

3 qualities you need for PR success

The public relations game has changed drastically since the introduction of the 24-hour news cycle. It’s no longer sufficient to draft news releases, run campaigns and manage crises. While the methods have changed, the heart of PR remains the same.

Students today will be decision-makers tomorrow. The next generation of PR professionals looks to current leaders to guide it. Axia Public Relations’ CEO Jason Mudd is doing his part to help shape the future of PR. He understands the changing landscape and the importance of blending the old with the new in PR tactics. Joined by other experts at the University of North Florida (UNF), Mudd gave advice on the qualities every PR expert should have.

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Topics: Public Relations, Featured, PR Tips

5 media-pitching rules for 2018

How to build long-lasting media relationships

When you think of media, you think about placement for your company’s product or service. However, media is much more than getting your story published. Pitching your story to the media is about creating long-term mutually beneficial relationships with journalists. How do you pitch so that journalists will pick your content and connect with you as a source for their future stories?

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Topics: Public Relations, Featured

How long will it take for public relations to work?

3 key points for maximizing the effectiveness of your PR strategy

Having been in the public relations game for nearly two decades, I’ve found that one question continues to plague our industry: How long will it take to see the value of public relations? Everything we do in business should net a return – that’s the whole point, right? PR has most certainly transitioned into a business of measurement. Where once clip books and impressions marked success, we must determine today’s campaign success by precise metrics and established goals.

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Topics: Public Relations, Featured, PR Tips

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