The Public Relations Blog

When to discuss measurement with your PR firm

5 questions to ask your PR firm to initiate a measurement conversation

When you bring on a public relations firm, one of your first conversations should be about measurement. This helps both parties identify the need for a PR campaign and the overall goal for your organization. In order to establish collaborative goals and a shared vision for your campaign, you need measurable objectives in your communication plan.

Axia Public Relations covers 15 mistakes companies make when hiring a PR firm, and not having a measurement conversation is mistake No. 14. It’s important to have the measurement conversation with your PR firm in the initial steps of planning your PR campaign.

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Topics: Public Relations, Featured, PR Tips

Strategies for standout social media

Public relations experts share their best social media tips and tricks

When used correctly, social media opens opportunities to network and grow for most companies. Social media experts offered their best practices, strategies and tips in order to help your company maximize its online presence.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

Worried about your content game?

5 tips to up the ante in 2018

We anticipate that 2018 will be the year of content. Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them.

How, then, can companies properly plan their content strategies to successfully appeal to audiences when social media platforms regularly evolve, mobility is at an all-time high and it feels challenging simply to keep up?

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Topics: Public Relations, Featured

Is your announcement newsworthy?

Don’t waste the media’s time with non-newsworthy details

There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media. Expecting your PR firm to pitch media outlets stories that aren’t newsworthy is mistake No. 13 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

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Topics: Media Relations, Public Relations, Featured

How to win in the game of media relations

Be the company that journalists want on their team to gain positive news coverage

You want to increase media coverage for your company, yet you’re afraid or reluctant to share specific details, such as sales, revenue, contract value, client names, costs, etc. Your fear is understandable, as you have to worry about maintaining an edge over your competitors and keeping control of your information. The media experts at Axia Public Relations have some sage advice for dealing with this conundrum: Get over it.

In every relationship, there has to be give and take, and media relations is no exception. If you want your company to receive great media coverage, you have to share. Cooperating with journalists is crucial for the success of your brand.

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Topics: Media Relations, Public Relations, Featured, PR Tips

How does your PR firm generate earned news media coverage for companies?

Prospective clients ask us on a regular basis, “How do you get to know our company, and how do you use that information to generate earned media coverage?”

We love educating business people about the power of PR and how we help companies earn media coverage.

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Topics: Public Relations, Featured, PR Tips

Don’t take it personally when your news interview gets bumped

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece. This was quite a bummer – and a reminder that the news business is fickle and you shouldn’t take things personally when dealing with journalists.

A successful media interview provides a huge boost to your company’s reputation and brand. It’s a way to get your name in front of your target audience as a thought-leader in your field. You’re adding value to consumers’ lives without trying to sell your product. With so much at stake, it’s quite a letdown when things don’t go as expected or your interview gets dropped. Instead of vowing to never do another interview, learn why interviews sometimes get cut, how to handle it and why it may be an advantage in disguise.

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Topics: Media Relations, Public Relations, Featured

3 tips for promoting infographics on social media

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., on your website) and where you’ll promote it. Then, send the copy you’ve created to a peer or a copy editor to proofread your work. Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

4 factors to consider when launching a PR campaign for your product

One reason companies hire a public relations firm is to raise awareness about their products. When you’re ready to gain media coverage for what your company offers, it’s critical that you provide samples of your product for media representatives to try. You should also be sure to ready your spokesperson for interviews.

When a company is unwilling to share product samples with media or to give the media access to certain people within the company, it’s committing mistake No. 12 of Axia Public Relations’ “15 Mistakes Companies Make When Hiring a PR Firm.” Don’t let this be your company. Educate yourself and prepare before you hire a PR firm. Here are four factors to consider when you’re ready to launch a campaign for your product.

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Topics: Public Relations, Featured, PR Tips

3 ways to build trust with news contacts

How to cultivate long-term relationships with journalists

Navigating relationships with newsrooms and media contacts is challenging sometimes. Journalists play an important role in sharing your company's story, which, in turn, helps to build your credibility in the marketplace  and attract more customers. Journalists are a key audience for your company, and your success depends – in part – on them.

Working with the media is all about relationships — mutual trust, respect, meeting deadlines, and occasionally making friendship. Here are three important ways trust plays a key factor in building successful, mutually beneficial relationships with reporters, editors, bloggers and producers.

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Topics: Media Relations, Public Relations, Featured

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