The Public Relations Blog

What is Content Marketing?

Know the difference between paid media, earned media and owned media

Audiences have turned their backs on traditional marketing tactics. They increasingly find advertisements on the radio and TV annoying and interruptive. Online advertisements are even worse, and the ads that aren’t annoying are often missed completely because people are focused on the content, not the ads.

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Topics: Public Relations, FAQ

How does PR work?

To understand the answer to the question, "How does PR work?" let’s first answer the question, "What is public relations?"

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Topics: Public Relations, SEO, FAQ, Crisis PR, PR Tips, Social Media, Reputation Management, Online Review Management, Online Reputation Management

Q: Why Should I Hire A Public Relations Firm?

If you're asking yourself, "Why should I hire a public relations firm?" you're in good company. Every successful company's leaders have asked that question along the road to their success.

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Topics: Public Relations, FAQ

PR: What do you do?

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Topics: Public Relations, FAQ, PR Tips

How Much Does Public Relations Cost?

One of the most common questions potential clients of our public relations firm ask when they call us is, “How much does public relations cost?” This is a difficult question to answer, and we’ll do our best to explain some PR investment guidelines.

Investing in professional public relations is a lot like buying a new car. With so many different models and options available, the costs vary considerably. A four-door Chevrolet sedan costs less than a similar Mercedes, and even the price of the Chevrolet can almost double when you add leather seats, a premium stereo, alloy wheels, power windows, power door locks, GPS, a DVD player, a rear-view camera, a sunroof, seat warmers, hybrid capabilities and other optional upgrades.

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Topics: Public Relations, FAQ

How to Fire Your PR Firm

Have you been thinking about how to fire your PR firm?

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Topics: eBooks, Media Relations, Public Relations, FAQ

What is public relations?

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Topics: Public Relations, FAQ

Should you hire a PR firm or do it yourself?

185673522Should you hire a PR firm or do it yourself? Just asking the question indicates you understand the value of public relations.

  • PR builds credibility – News coverage is more influential and credible than advertising.
  • PR increases visibility – A news story has six times the visibility and three times the credibility of an ad.
  • PR pays for itself – Public Relations offers one of the best returns on investment you can make.
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Topics: Public Relations, FAQ

What is Public Relations?

What is public relations? According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

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Topics: Public Relations, FAQ

How important are bloggers to PR mix?

How important are bloggers to PR mix?

How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:

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Topics: Digital PR, Public Relations, FAQ

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