The Public Relations Blog

4 important don’ts for PR professionals

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

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Topics: Public Relations, Featured, Social Media, Ethics

5 ethical rules your influencer marketing campaign cannot do without

How to build lasting relationships with thought leaders in your industry using ethical standards

Maintaining business relationships with influencers in your niche is a great way to deliver your message to your target audience and convert prospects into loyal customers. But no business relationship will last long without an ethical foundation. How do you build relationships with thought leaders in your niche ethically?

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Topics: Public Relations, Featured, Thought Leadership, Ethics

Top 5 ethical concerns in measuring PR efforts

Practicing ethical public relations is a key step to building your business credibility and long-term successful relations with your target audience. However, ethical concerns do not extend only to the implementation of your PR efforts, but also to the measuring and representing of your PR success. Here are the top five ethical concerns for measuring your PR efforts:

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Topics: Public Relations, Featured, Ethics

6 tips for practicing ethical inbound marketing

When creating your inbound marketing strategy, maintain high standards

Inbound marketing takes time and effort. You do your best to write interesting original content; create social media posts and monitor comments; find captivating images for your work; and manage your readers’ testimonials. Through all your hard work, keep in mind that it’s important to be honest with your audience in your every inbound marketing effort.

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Topics: Public Relations, Featured, Ethics, Inbound Marketing

Don’t separate ethics from reputation management

Learn why both are important to your company’s image and bottom line

Your company’s reputation precedes you in every meeting, event and interaction with the public. It’s what consumers use to decide whether they can trust you and your product and if they should spend money with you.

You may think that a good reputation just happens; that if you are well behaved and don’t actively seek to do harm, people will notice. But this is not the case. It’s vital to manage your reputation – and do so ethically.

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Topics: Public Relations, Featured, Reputation Management, Ethics

Is there honesty in PR?

Learn how to get the most value from public relations without crossing ethical lines

We ask public relations professionals to tell our story, but do they have to tell the truth? If your PR firm, in handling a crisis for you, chooses to omit unfavorable information about your company when addressing the public, is that dishonest? More importantly, if unethical behavior from PR helps your company, should you care?

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Topics: Public Relations, Featured, Ethics

What you need to know about ethics in media relations

Learn how making the right decisions can advance your news coverage efforts

Some say that ethics comes from knowing the difference between what you have a right to do and what is right to do. Sure, there are ways to cheat and get around rules with little or no consequence, but is that the way you want to run your business?

Just as there are right and wrong ways to run your company, there are also correct and incorrect ways to manage your media relations efforts. Before you create or adjust your media relations strategy, it is important to be aware of the ethical issues involved to ensure that you don’t damage your reputation in the pursuit of news coverage.

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Topics: Media Relations, Public Relations, Featured, Ethics

Is PR a low-ethics industry?

Here, you win by demonstrating your ethical know-how

Is fakery rife in the PR industry? Lying has unfortunately become more common with some PR practitioners – especially lately, with the majority of outlets slashing their seasoned workforces. This leaves tightened budgets, added responsibilities and time-crunched junior practitioners with little experience and apparently no problem turning their heads when it comes to unethical tactics.

Talk to ethics experts and they’ll tell you that the best defense against ethical problems is keeping it real. Professionalism – not exaggeration – is the key to the future of the PR industry. PR is all about building relationships and brands; if the brand image tumbles because of a faulty message, that can damage your relationships, products and services.

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Topics: Public Relations, Featured, Social Media, Ethics

Ethical integrity and the NFL

In addition to September’s status as Ethics Awareness Month, the arrival of fall signals the beginning of professional and collegiate football, tailgating and, of course, the return of the NFL to news headlines. However, those headlines aren’t exclusively focused on superstars, injuries and scores; rather, the spotlight illuminates a 2015 scandal (“Deflate-gate”) that rocked the NFL mere months after several players’ public domestic violence incidences.

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Topics: Public Relations, Featured, Crisis PR, Ethics

Why your company should celebrate Ethics Awareness Month all year long

Use these tips from PR to guide you

September is Ethics Awareness Month, but that doesn’t mean it’s OK for your company to misbehave for the other 11 months of the year. This recognition serves to remind us of the evergreen importance of ethics.

The Public Relations Society of America details a stringent code of ethics to address challenges and serve as a guide for ethical actions within the industry. With help from PR, you can learn about the importance of ethics for your own business and improve your chances of getting it right.

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Topics: Public Relations, Featured, Ethics

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