The Public Relations Blog

7 components of an effective news release

How to write a news release that gains media coverage for your company


If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media. There’s a right way and a wrong way, though, to create a press release. The better it is, the easier it will be to secure earned media coverage. These seven tips will help you write an effective news release to gain earned media coverage for your company.

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Topics: Media Relations, News Release, earned media coverage

Use PR and earned media coverage to announce employment opportunities and recruit candidates

Pitching the media about company news that has a positive economic impact is one of the best ways to gain earned media coverage. (Hint: That’s because it’s newsworthy.) This is especially true when it comes to announcing jobs. News stories about employment opportunities are a great way to recruit employees. The news media enjoys sharing this news with their audiences. If your company plans to expand and increase its workforce significantly, then it’s an opportunity to gain some earned media coverage.

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Topics: earned media coverage

What’s the difference between earned media, shared media and owned media?

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.

There are four types of media:

  • Paid
  • Earned
  • Shared
  • Owned
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Topics: earned media coverage, PESO

What’s the difference between impressions and engagements?

Social media expert explains what social media analytics mean

One of Axia Public Relations’ favorite social media publishing tools is HubSpot. Yet HubSpot isn’t a fit for every company, so we often recommend Buffer as an alternate because it’s so easy to use and offers analytics that update daily. It’s important to understand the meaning of your social analytics. How is post reach different from post impressions? And what’s the difference between engaged Facebook users and Twitter engagements?

 

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Topics: Public Relations, Featured, PR Tips, earned media coverage

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