The Public Relations Blog

What is PR? The Power of a Click

Whether it’s the TV remote or your computer mouse, our society now runs on a “give it to me now or I’ll click you” model of communication. What is PR? Sometimes it's the power of a click.

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Topics: Digital PR, Public Relations

Crisis PR: It Just Wasn’t a Good Month For Starbucks

Here’s how one simple marketing mistake unraveled into a 30-day public relations and sales nightmare for Starbucks, all because of one simple e-mail blunder:

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Topics: Digital PR, Public Relations, Crisis PR

Axia Public Relations Names 2013 "The Year To Risk"

Each January, we here at Axia Public Relations suggest a theme on which to focus your business activities for the coming months. This year’s theme is “the year to risk.”

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Topics: Digital PR, Public Relations, Social Media

Instagram Marketing Infographic

Instagram marketing is following quick on the heels of – and threatening to overtake – Pinterest's explosive growth as a photo marketing medium.

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Topics: Digital PR, Infographics, Public Relations, Social Media

How Credit Cards use Social Media to Circumvent Financial Reform

Before the days of financial reform credit card companies were frequently found on college campuses giving away things like koozies and calculators to anyone who would fill out an application.

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Topics: Digital PR, Infographics

Are you including videos with news releases?

Videos with news releases? Yes!

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Topics: Digital PR, Public Relations

Reputation Management Should be Done by PR Pros

When it comes to online reputation management, content is king and good public relations firms are the kings of content.

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Topics: Digital PR, Public Relations, Social Media

How important are bloggers to PR mix?

How important are bloggers to PR mix?

How important are bloggers to PR? How do PR pros build good relationships with bloggers? Jason Mudd, APR explores both questions in the latest PR Week Master Class:

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Topics: Digital PR, Public Relations, FAQ

PR Tip: Ride Out The Recession With Real Strategies

Don’t panic and look to quick fixes. The best way to beat the recession is to be proactive: create a plan for winning, long-term business strategies.

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Topics: Digital PR, Public Relations, PR Tips

PR and Video Content: Personalizing Your Web Site

This year will go down in Internet history as the year when PR and video content became accepted as an integral element for dispensing information and entertainment online. Spearheaded by news organizations such as CNN, Fox News and the big three networks, news clips and full-length TV programs are now available on a “when-you-want-to” basis.

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Topics: Digital PR, Public Relations, Social Media

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