The Public Relations Blog

Three Tips to Crisis Response When Customers Have Been Offended

They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.

In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.

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Topics: eBooks, Mobile PR, Digital PR, Media Relations, PR Case Studies, Public Relations, SEO, FAQ, Crisis PR, PR Tips

The Haggler’s complaint – Does “PR spam” work?

 

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Topics: Digital PR, Media Relations, Public Relations, PR Tips

The Evolution of Public Relations Over Time

Technology. Social media. Changing attitudes toward communications.

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Topics: Digital PR, Public Relations, FAQ, Social Media

Social Media’s Impact on PR (It’s Big – Really Big – and So is Reputation Management)

Frankly, online communications are to our message style what TV was to the phonograph; what the sleek crossover has been to the original boxed-out minivan; what the Kindle Nook has been to the 960-page paperback version of Gone With the Wind.

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Topics: Digital PR, Social Media, Reputation Management, Online Reputation Management

Remarketing Your PR for Maximum ROI

Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.

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Topics: Digital PR, Media Relations, Public Relations, PR Opportunities

Astroturfing: Online Reputation Management Can Solve the Problem

Somebody’s got some explaining to do.

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Topics: Digital PR, SEO, Crisis PR, Social Media, Reputation Management, Online Review Management, Online Reputation Management

Social Media Backlash – It’s About Appropriate Responses

You can’t ignore bad news about your organization; and in fact, it deserves a proper response. Sometimes, even organizational leaders use their social media accounts to respond in the heat of the moment, and instead of putting out fires, they spark new ones.

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Topics: Digital PR, Public Relations, Social Media

Smart PR Meet Social Media – Haven’t We Met Somewhere Before?

by Jason Mudd, APR

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Topics: Digital PR, Public Relations, PR Opportunities, Social Media

Surprising AOL Conference Call Drama: Can Your Business Learn from It?

If you’ve been looking for tips on revving up team morale, or how to tastefully release an employee, an audio clip of a recent AOL conference call can offer you – and millions of other listeners – some tips on how not to achieve these tasks.

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Topics: Digital PR, Crisis PR, Social Media, Reputation Management, Online Reputation Management

Public Relations - What Would John Hancock Do?

Effective Public Relations Strategies for the Declaration of Independence

This week, it’s fun to ask yourself a public relations question as you reflect on the events surrounding the birth of our country: What would John Hancock do today?

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Topics: Digital PR, Media Relations, Public Relations

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