The Public Relations Blog

What is the appropriate social media response during emergencies?

The first reaction to a company crisis is usually to speak out and defend yourself. In social media, this can be hazardous to your brand. So what is the best way to react during a corporate catastrophe? Should your social media firm respond or not? It depends on the situation. Here is a brief primer on how a social media firm should react during an emergency.

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Topics: Public Relations, Featured, Crisis PR, Social Media

3 reasons you should hire a PR firm

Public recognition and trust are huge aspects of business success. By virtue of the stories they run, the news media can develop awareness, extend credibility, generate trust and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with several news outlets, including bloggers, reporters, editors and producers. A recent survey indicated that the public considers news stories to be more persuasive and more credible than advertisements. A high percentage of business owners report that public relations – not advertising – is the most valuable investment for marketing dollars.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

Chipotle crisis highlights necessity for reputation management

Foodborne illnesses (from bacteria such as salmonella or E. coli) not only negatively affect consumers; they also impact a company’s bottom line, stock price, brand reputation and overall image. These microscopic organisms are easily spread and ultimately wreak havoc in very short order.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

What do PR firms do?

It seems like every top brand has built an internal public relations staff and retained a PR firm – and before you decide whether you’d benefit from doing the same, it’s important to answer a simple question: What does public relations do for a business?

In general terms, it’s easy to say that a PR team helps manage your messaging and improve the perception of your company and brand. But what does this mean for the way you do business, how you sell and your bottom line?

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Topics: Public Relations, Featured, Crisis PR, Media

PR: It isn’t just for crises anymore

4 ways to use PR proactively for increased profitability

When you want to communicate better with your customers, build relationships, solve problems, boost credibility and influence buyer decisions, who do you call? You may be surprised to learn that the answer is a public relations firm.

If you only use public relations when there is a crisis, then your business could be in trouble. Even worse, you are falling behind your competitors who do use PR to its full advantage. It’s in your best interest to learn more about this important field and how it can deliver results.

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Topics: Public Relations, Featured, Crisis PR, Online Reputation Management

Top 5 social media goofs of all time

Avoid these issues and keep your company off this list

Nobody’s perfect. We’ve all made mistakes we’d like to forget. Still, some companies make goofs that will live in infamy, especially when it comes to social media.

The very nature of social media means missteps become memorable and fails quickly go viral. With the ability to connect with millions of consumers and spread your company’s messages worldwide comes the possibility for gaffes on a global scale. Here are a few of our favorites.

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Topics: Public Relations, Featured, Crisis PR, Social Media

Are you prepared for a PR crisis?

A checklist before worst-case events so you perform well in any incident

One of the ways that first responders prepare is to practice. Police, fire and emergency medical personnel prepare themselves for certain situations so that good habits are strengthened and surprises don’t negatively impact their refined skills.

You can prepare too, with public relations. Composing statements on issues that concern risk management in your industry (or things that have happened previously – to you or your competition) means you don’t have to think about everything on your feet.

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Topics: Public Relations, Featured, Crisis PR

Dark Sites: Do we need them in this day of viral video and immediate social connection?

Not long ago, the Axia team blogged about dark sites – what they are and why they exist. But some may question their value in this age of rapid-fire, immediate communication. Now we take an in-depth look at dark sites and why we need them.

Available since the dawn of the Internet, dark sites are optimized, informative web pages that temporarily reside in the deep web of the Internet. Given limitless coding options, the Internet has layers like an onion.

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Topics: Public Relations, Featured, Crisis PR, Social Media

How to effectively communicate through a crisis

PR communications in a crisis must be handled with empathy and sensitivity

Given the reality of 24-hour news, both large and small events receive intense scrutiny during a crisis. The larger networks, in an effort to cater to the American public, will switch to real-time events. Any type of news – good or bad – can become top billing in today’s news cycle. Stock market gains, job market changes or violent crises all can take the main stage for viewership.

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Topics: Public Relations, Featured, Crisis PR, Social Media

Back to school for crisis management

How to use a PR nightmare to help you improve your bottom line

The country’s current social climate is an opportunity for better public relations between PR firms and their clients. One of the best examples arose recently at the University of Missouri, and smart companies are paying attention and making changes.

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Topics: Public Relations, Featured, Crisis PR, Social Media

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