The Public Relations Blog

What are successful, large corporations doing for crisis management?

Learn the top 4 ways your company can use PR to lessen the impact and longevity of a crisis

You see it all the time: There’s a news story about some large company screwing up in a major way, yet coming out of it relatively unscathed (and often with a boost in profits to boot). How do they do it? More importantly, what can your company learn from their experiences?

In this day of 24-hour news and things that go viral in the night, it’s no longer a question of if your company will go through a crisis, but when. Fortunately, there are plenty of examples to choose from of large corporations using PR crisis management tools in a successful way. Discover the right methods for dealing with a crisis to keep your company out of hot water.

  

 

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Topics: Public Relations, Featured, Crisis PR

What percentage of your PR budget should you spend on proactive crisis management?

It depends on how much you want to avoid (or survive) your next crisis

Ben Franklin said, “An ounce of prevention is worth a pound of cure.” Indeed, it is much easier to safely extinguish a campfire with water and soil than it is to battle a raging forest fire. You can say the same for crisis management.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

Why saying sorry during a PR crisis is not enough

Learn why your company needs social media channels for effective crisis communication

General Motors CEO Mary Barra apologized for the disaster surrounding GM’s faulty ignition switches. Domino’s Pizza CEO Patrick Doyle expressed regret after two employees created a disgusting YouTube video prank featuring nothing you would ever want on a pizza. But was this enough? 

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Topics: Public Relations, Featured, Crisis PR, Social Media

Defining a corporate crisis

Prepare for the worst so you perform at your best

Consumers are irrational. It’s part of the thrill of doing business: seeing if your company can decipher the right combination of wants versus needs and create an optimum strategy for pricing products for maximum profit.

Businesses generally have policies or processes to handle expected variables such as low inventory, staff illnesses or a new product launch. Rarely, however, are companies in the mindset to pre-identify triggers that would help them recognize when events start drifting outside of the realm of normal operations.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

5 tips for managing crises in the age of instant gratification

Nowadays, it seems that everyone wants to know everything as soon as possible. This culture of instant gratification pervades everything from social media and internet gossip channels to the national news networks. It has even intruded upon the business environment.

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Topics: Public Relations, Featured, Crisis PR, Social Media

Should you notify the public when your CEO is in poor health?

Why it's important to communicate bad medical news about a CEO

Nothing is more troubling to a public relations spokesperson than having to communicate the poor health or advancing illness of the CEO of a major corporation. Simply put, there is no good way for a PR person to make the news story appealing to the investing public, and no matter how he or she positions the news, the public will usually decry the spokesperson for one of two things: being less than forthcoming on the details or being downright duplicitous.

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Topics: Public Relations, Featured, Crisis PR

Dodging the bullet: Sidestepping a social media crisis

Social media is optimal for promoting interaction between your company and the public in a way that is meaningful and delivers results. But a social media crisis can send your company into a tailspin if your social media campaign is not on target.

Several top companies have experienced social media woes that they could have easily avoided – or at the very least minimized. Here are a few examples, followed with the steps they might have taken to avoid a social media crisis.

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Topics: Public Relations, Featured, Crisis PR, Social Media

4 steps to changing the public’s perception of your company

Improving your brand’s online reputation

When your company gets negative press, you may hesitate to publish anything online in your defense for fear of fueling the fire. It’s a Catch-22 because if you don’t control your message, everyone else will. If you are ready for your customers to move beyond a recent incident, here is how you can be heard through the firestorm.

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Topics: Public Relations, Featured, Crisis PR, Online Reputation Management

What is the appropriate social media response during emergencies?

The first reaction to a company crisis is usually to speak out and defend yourself. In social media, this can be hazardous to your brand. So what is the best way to react during a corporate catastrophe? Should your social media firm respond or not? It depends on the situation. Here is a brief primer on how a social media firm should react during an emergency.

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Topics: Public Relations, Featured, Crisis PR, Social Media

3 reasons you should hire a PR firm

Public recognition and trust are huge aspects of business success. By virtue of the stories they run, the news media can develop awareness, extend credibility, generate trust and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with several news outlets, including bloggers, reporters, editors and producers. A recent survey indicated that the public considers news stories to be more persuasive and more credible than advertisements. A high percentage of business owners report that public relations – not advertising – is the most valuable investment for marketing dollars.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

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