The Public Relations Blog

3 key ways to use social media for crisis communications

How to make the most of social media when times are tough

Even the most seasoned public relations professionals find managing social media in a crisis challenging. News spreads fast on social media. Things can escalate in a matter of minutes. Marketing departments are often in a position where they must act swiftly and shrewdly when their company’s reputation is at stake. The good news is that social media can help you mitigate crises when you use it wisely.

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Topics: Public Relations, Featured, Crisis PR, Social Media

3 ways you can prepare for a public relations crisis

Planning proactively for potential crises with 3 key strategies

Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity. Your company can’t always prevent a bad situation from happening, so the more prepared you are, the better skilled you are to handle unforeseen circumstances.  Preparation can quickly turn a negative situation into a positive outcome.

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Topics: Public Relations, Featured, Crisis PR

3 lessons your company can learn from the Aflac crisis

Use PR to avoid, endure and outlast whatever trouble strikes your company

A public relations crisis can happen to any company of any size at any time. Sometimes, they happen quickly, like the scandalous retirement of the CEO or inappropriate comments made by a top executive. Others develop slowly, like disgruntled employees whose behavior eventually begins to affect customer service.

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Topics: Public Relations, Featured, Crisis PR, Crisis Communications

3 PR lessons you can learn from Disney and Universal

It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew, along with their competitor.

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Topics: Public Relations, Featured, Crisis PR

And the winner is … PR

What your company can learn from Oscar’s biggest goof

It was the moment everyone was waiting for: the announcement of this year’s best film, according to the Academy of Motion Picture Arts and Sciences.

And then the presenters called the wrong name.

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Topics: Public Relations, Featured, Crisis PR

How Chuck E. Cheese’s PR outsmarted McDonald’s

And how your company can too

Your competitor hits a crisis and is facing bad headlines. Good news for you, right? Not necessarily. If you’re going to capitalize, you need a public relations plan and you need one NOW.  A public relations firm that has seen it all can act quickly to help. In this case, McDonald’s hit headlines for all the wrong reasons. When an Arizona mom began swab-testing McDonald’s play areas and finding dangerous pathogens, the fast-food giant banned her from its restaurants. Let’s look at McDonald’s mistakes and how Chuck E. Cheese’s acted smart and fast to take advantage of the crisis.

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Topics: Public Relations, Featured, Crisis PR

Is your company ready for a website crisis?

3 ways Macy’s effectively handled its Black Friday virtual traffic jam

According to data collected by Adobe Digital Insights, Black Friday sales hit a record $3.34 billion in e-commerce. This marked the first time sales surpassed $3 billion. Successful companies know they must provide an optimum online shopping experience for consumers (75 percent of worldwide shoppers will abandon a company’s site if it’s buggy, slow or prone to crashes) and that includes preparing months in advance for the busiest shopping days of the year.

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Topics: Public Relations, Featured, Crisis PR, Social Media

Starbucks heads into the holidays with a steaming cup of crisis

Valuable PR lessons from Starbucks that you can apply to your own crisis management strategy

Starbucks is no stranger to controversy, and this week’s release of a new coffee cup that the industry titan hoped would celebrate community stirred up some more.

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Topics: Public Relations, Featured, Crisis PR

5 critical steps to repairing your reputation after a crisis

A crisis can happen to any business and the results can be devastating. Even something seemingly insignificant, like an off-the-cuff remark by a CEO or other top executive, can snowball into a major public relations nightmare. When it happens to your company, what can you do?

Here is a checklist your business can use to ensure you handle the problem in the most effective way.

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Topics: Public Relations, Featured, Crisis PR, Reputation Management

How organizations use Facebook’s Safety Check

The new feature assists corporations, nonprofits and individuals during crises

In response to the shooting at Pulse nightclub in Orlando, Fla., Facebook activated its Safety Check feature. This marks the first activation in response to an incident in the United States.

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Topics: Public Relations, Featured, Crisis PR, Social Media

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