The Public Relations Blog

How social media revenge tackled the NFL draft

5 ways to guard your company against digital hackers

You think it won’t happen to you, until it does. Whether it’s your identity, your reputation or your social media accounts, digital hackers are alive and well.

Last week, Ole Miss Rebels lineman Laremy Tunsil personally learned just how social his social media accounts could be when they were hacked during the NFL’s opening draft night.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

Bernie Sanders vs. Verizon’s CEO

When your CEO creates a firestorm

An instance of self-induced crisis cleanup began on Wednesday when Verizon workers went on strike over several key issues – which, in itself, wasn’t the crisis.

In the presidential campaign events the next day, both Democratic candidates took to the stage to support various aspects of the Verizon workers’ decision. This is common for politicians; it only became an issue for Verizon when the company’s CEO chose to respond to only one candidate, Bernie Sanders, but remained silent regarding Hillary Clinton’s similar statements on the same day.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

5 rules to keep messaging on track

Don’t dig yourself into a hole during a PR crisis

Not having your customer’s pulse for your brand can hurt your business when the public is expecting a response from you, but so can a knee-jerk reaction. No matter what noise is in the background, responsible corporate statements always need to stay on message, on time and be delivered via the appropriate channels.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

4 ways to prepare for a corporate crisis in the digital age

In the past, crisis communication was usually done on an ad hoc basis and in a relatively reactive manner. More recently, companies have realized that communicating messages during times of corporate stress should be carefully managed so that the right message is sent to both their customers and to their employees.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

How engineering firms can benefit from PR

Use PR to solve problems, build your customer base and achieve results

Engineering firms today face a challenging marketplace. In order to stay ahead of the competition, you need to increase your visibility, prove that you add value and differentiate yourself as an industry leader. Help from PR can make these vital tasks easier.

To engage clients, handle crises and communicate effectively with target audiences, every kind of business requires assistance from experts who excel in these areas.

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Topics: Public Relations, Featured, Social Media, Reputation Management, Crisis Communications, Branding, Online Reputation Management

How to contend with cavalier CEOs

Martin Shkreli, CEO of Turing Pharmaceuticals, has the unique, highly intelligent and egotistical personality type some dub as a “cavalier CEO.”

 

A public relations professional’s job, like many others, comes with various stressors and road bumps that we must sensitively navigate to benefit the greater good. On the red carpet, few see the sweaty PR pro lugging mountains of company collateral, promotional swag and schedule binders to a trade event. Our jobs aren’t always glamorous and are frequently littered with deadlines, quick-turn requests and, of course, constant rejection from media.

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Topics: Public Relations, Featured, Crisis PR, Crisis Communications

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