The Public Relations Blog

6 steps to creating an effective communication plan

Develop a strategy for delivering information to your target audiences

When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

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Topics: Public Relations, Featured, Corporate Communications

7 tips for developing your key messages

Enhance customer relationships and control communications with key messages for your company

Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say?

If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.

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Topics: Public Relations, Featured, Social Media, Corporate Communications

6 steps to ensure professional emails

How to use business email to connect with your target audiences

Email is key in your daily business communication. You receive, write and respond to dozens of emails a day. It’s your primary way to communicate with your clients, business partners and even your friends. Here are six steps to make sure your emails are professional and engaging.

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Topics: Public Relations, Featured, Corporate Communications

When PR belongs in the C-suite

Want to boost your company’s PR power? Report to the C-suite

The public relations departments of the nation’s most successful companies are shaking things up – and the results could help businesses communicate like the nation’s top money-makers, boosting their brand reputations and revenues.

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Topics: Public Relations, Featured, Corporate Communications

Do you know the top 5 rules for how to talk with customers?

PR tips to make your company a communications star

We all have personal anecdotes about poor customer service and businesses behaving badly. A business needs customers to like and trust it enough to make a purchase, so why do so many get it wrong? Often, the problem starts with simply the way employees talk with customers.

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Topics: Public Relations, Featured, Social Media, Corporate Communications

How to make your CEO stand out as a star

Is your CEO more like Meryl Streep or Linda Hunt?

As head of a successful company, a CEO has already proven herself as a leader. These folks know how to surround themselves with the best people and get the job done. Still, in today’s business world, you have to find ways for your company to really stand out against the competition, and one way to do this is to position your CEO as a star.

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Topics: Public Relations, Featured, Corporate Communications

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