The Public Relations Blog

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.

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Tips to implement your content marketing plan and grow your company

Marketers and PR professionals have been buzzing about content marketing for a few years now. The benefits from content marketing are vast, demonstrating that it’s a valuable tool and not just a trend that will disappear. Having a content marketing strategy can increase inbound traffic, engagement and lead generation, among countless other benefits.

So how do you finally get in the content marketing game in 2016?

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When used regularly and wisely, blogs are useful tools for driving two-way communication with audiences. Over the years, Axia Public Relations’ team members have fielded questions about the relevance of blogs and whether businesses should even bother, given concerns surrounding time investment and lack of topics. In short, it’s important to view your blog as an active extension of your business. To help with content creation, we’re sharing another short list of ideas to inspire blog neophytes.

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Let PR help you put your information to good use

You distribute several press releases each month. In addition, you blog, post, share, tweet and pin. It seems like you’re absolutely filling the world with your content, so why aren’t you seeing a real impact from all of this in your financial bottom line?

The truth is you may be just spinning your wheels without a comprehensive content management plan to organize your efforts. With help from PR, you can learn to make your content work for you.

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Let PR show you how

We all talk about the sales funnel, buyer’s journey and sales cycle. No matter what you call it, you already know that reaching consumers multiple times at each point, from the attraction stage all the way to delight, is the key to moving from leads to conversions. Knowing exactly how to do that is where many companies fall short.

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