The Public Relations Blog

HBR: 80% of CEOs are dissatisfied with their chief marketing officer

The Problem
80% of CEOs are dissatisfied with their chief marketing officer.  
Not surprisingly, CMOs have the highest turnover in the C-suite.
 

Why It Happens:

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Topics: CEO, CMO

Why your CEO should embrace social media

3 reasons executives should engage on social media

Juggling the demands of big business, speaking engagements, board meetings and global sales calls, CEOs are some of the most sought after yet hard to pin down human beings. These elusive individuals are inundated with requests for “five minutes” from media, customers, vendors, clients and even their own families. How can a CEO be in 100 places at once while giving thousands of people attention at the same time? The answer is to leverage technology, particularly social media. Social media represents a powerful, scalable and efficient means to doing it all.

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Topics: Public Relations, Featured, Social Media, CEO

How to convince your CEO that media coaching is valuable

3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

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Topics: Public Relations, Featured, Media, CEO

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