The Public Relations Blog

Key messages: What they are and why you need them

5 ways to create key messages for your company

Key messages create a narrative for your company, which crystallizes business information, stimulates calls to action and solidifies public opinion. Put forth in easily digested sound bites, key messages articulate business differentiation, value proposition and, in their totality, are the very essence of your business.

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Topics: Public Relations, Featured, Branding

How general contractors and construction firms can benefit from PR

Build on your company’s future and increase profits with the right tools

Is your general contracting company name well known in your industry? Do clients and prospective employees seek out your construction firm over your competitors? Are you using social media and other technologies to their full potential in reaching prospects and increasing sales? If you answered “no” or “I don’t know” to these questions, then your company can benefit from PR.

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Topics: Public Relations, Featured, Reputation Management, Awards, Branding

Does your company need to be a household name to be successful?

Use these 8 steps from PR to build long-term brand awareness for recognition and profits

There are numerous companies with names that are well-known worldwide, such as Band-Aid, McDonald’s, Toyota and Apple, just to name a few. You might dream of one day making your company a household name, but is that the only way to achieve success?

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Topics: Public Relations, Featured, Awards, Branding

How engineering firms can benefit from PR

Use PR to solve problems, build your customer base and achieve results

Engineering firms today face a challenging marketplace. In order to stay ahead of the competition, you need to increase your visibility, prove that you add value and differentiate yourself as an industry leader. Help from PR can make these vital tasks easier.

To engage clients, handle crises and communicate effectively with target audiences, every kind of business requires assistance from experts who excel in these areas.

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Topics: Public Relations, Featured, Social Media, Reputation Management, Crisis Communications, Branding, Online Reputation Management

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