The Public Relations Blog

Making the content connection: 3 tips for attracting customers using content

Public relations and marketing are communications practices deeply entrenched in relevant content. While one discipline uses tools such as news releases and positioning statements, the other leverages glossy, image-rich brochures and catchy taglines. What continues to be elusive to some companies is the magical element of “content connection.” Content connection is the process of creating engaging, relevant content audiences crave that pushes them to a call to action, such as to like, share, review or buy. The first step in making the connection is to attract people to your business – to let them know you exist, what you do, what you stand for and what you can offer. How can your company begin to attract more customers?

Read More

Topics: Public Relations, Featured, Social Media, Blog

4 golden rules for working with bloggers

How to maximize your partnerships with bloggers

Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?

Read More

Topics: Public Relations, Featured, Online Public Relations, Blog

Inbound marketing: Use blogging to attract customers

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

Read More

Topics: Public Relations, Online Public Relations, Blog, Inbound Marketing

Why should my company care about blogging?

4 reasons you should use this critical PR tool

Research shows there are more than 150 million blogs in the world. Does your company have one of them? More importantly, should you really care?

Even when they do blog, some companies treat their blogs like many people treat a new car: exciting at first, but over time, they stop taking care of it. Once you understand the true benefits of blogging for your company, you’ll realize that you really can’t do without it.

Read More

Topics: Public Relations, Featured, Social Media, Blog

4 common blogging mistakes

Learn PR techniques to get the most out of your company blog 

You spend a great amount of staff time and energy focusing on your company blog. Are your blogs getting the results you expected? Skillful blogging helps drive traffic to your website, convert leads and establish authority. Unfortunately, too many companies get it wrong, missing out on the advantages of this invaluable tool in the process. Read on to learn the most common mistakes companies make with their blogs and how you can use public relations tools and techniques to ensure that you are making the best use of yours.

Read More

Topics: Public Relations, Featured, Content Management, Blog

Who has time to read blogs anyway?

Why blogging is worth it for your company

Creating blog content takes time. First, you must create a plan for content. Then, you have to research and write the content. After that, you need to research or create images to accompany your content. Finally, you should promote the content via social media. When thinking about all of the steps needed for great blog content, it may be tempting to put your blog on the back burner. After all, your prospective readers are likely as busy as you are. So if you’re questioning who has time to read blogs, consider the power of SEO and people who are searching for content from trusted experts.

Read More

Topics: Public Relations, Featured, Content Management, Blog

Take control of your blog content with an editorial calendar template

Use these PR tips to make blogging easier

Fantasy and science fiction writer Ray Bradbury said, “I don’t need an alarm clock. My ideas wake me.” For the rest of us, creating ideas and topics is not so easy, especially if you are responsible for developing a continuous list of blog subjects for your company. Public relations tools and tactics can make regular blogging easier. An especially useful tool is a blog editorial calendar template.

Read More

Topics: Public Relations, Featured, Social Media, Blog

Does my company need to blog?

3 ways blogging can boost your brand

Most companies want to focus on the operation of their business rather than on a blog. Dishing out valuable content consistently is a tall order when you’re also servicing clients, creating products, balancing accounts and shipping orders. Is having a blog worth the effort, and does it offer a financial benefit? The answer, for most businesses anyway, is yes.

Read More

Topics: Public Relations, Featured, Blog

5 proven ways to generate story angles

When it’s time to pitch that reporter or write your next blog, be ready

Once again, it’s time to develop a weekly list of topics for your media pitches and blogs, and once again, you’re stuck. This is a perennial problem for public relations practitioners everywhere, but you can make it easier with the right tools and techniques.

Read More

Topics: Media Relations, Public Relations, Featured, Blog

5 more ways to create blog post topics

When used regularly and wisely, blogs are useful tools for driving two-way communication with audiences. Over the years, Axia Public Relations’ team members have fielded questions about the relevance of blogs and whether businesses should even bother, given concerns surrounding time investment and lack of topics. In short, it’s important to view your blog as an active extension of your business. To help with content creation, we’re sharing another short list of ideas to inspire blog neophytes.

Read More

Topics: Public Relations, Featured, Social Media, Content Management, Blog, Inbound Marketing

Liked this blog post? Share it with others!

    

SUBSCRIBE TO OUR BLOG