The Public Relations Blog

Classic meets the future

Classic tactics and futuristic tech fuel growth

The classic concepts still hold water when it comes to getting your name in front of the eyes and into the minds of your audiences. Wearable technology offers opportunities for connecting with your audiences on a brand new level. In order to get where you want to be, make sure you – and your strategic partners – are thinking ahead.

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Topics: Axia Impact Blog

Capture a lifetime audience

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Topics: Axia Impact Blog

Guest Bloggers wanted... Calling for guest bloggers

We are looking for experienced public relations professionals who are also great writers to guest-write for our high-traffic PR blog. This is a great way to build your personal brand and thought-leadership skills in the public relations industry.

We are seeking a savvy wordsmith to join our blogging team as a guest blogger. Articles must address one topic and one topic only per post. Topics will be quickly and easily approved by us in advance, based on our clear and reasonable guidelines of target audiences and preferred topics/direction.

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Topics: Public Relations, Featured, Axia Impact Blog

How to write great blog posts with these 10 tips

By Jason Mudd, APR

No matter the topic, bloggers want their posts to capture their readers’ attention. In seconds, a reader makes the decision to continue reading or to click away. These 10 tips will help you capture your readers’ attention and keep them engaged throughout your post.

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Topics: Public Relations, Featured, Axia Impact Blog

Control Your Info

Control your own information, ensure you’re found

Take control of what and how information about your business reaches your target audiences. Figure out how much it’s worth for your company to be listed on the first page of Google search results. Make sure your potential customers can find you, wherever you are.

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Topics: Public Relations, Featured, Axia Impact Blog, Inbound Marketing

Maximize 2014 Profits

Adjust efforts, provide valuable customer experience to maximize profits

Conduct a thorough company audit to maximize your profits in the second half of the year. The value it provides (rightly) makes Starbucks think it can increase prices at will; maybe you can, too. Partner with a firm that understands you, the process and how to get you to the top.

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Topics: Public Relations, Featured, Axia Impact Blog

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