The Public Relations Blog

Be Legendary

You earn your customers’ loyalty through the experiences you offer them. Make sure your company image and your hard-earned ideas and successes aren’t up for grabs. Take a load off and tell us about your best Stones or Deadhead experiences – you can get back to work later.

Read More

Topics: Axia Impact Blog, Newsletter

Hospitality, profits hand-in-hand at the top of successful businesses’ lists

Taking special care of employees and customers isn’t just for hotels and restaurants; successful companies everywhere are incorporating hospitality into their business strategies. Plan for profit and set goals so you can work toward them. Make sure your PR agency has a true understanding of your business and asks all the right questions.

Read More

Topics: Axia Impact Blog

Feelings of your employees, customers key to success

If you’re looking for more success for your business, your corporate culture may be the perfect place to start. Southwest Airlines sets the perfect example for how great customer service can insulate your business against bad news. If your business is stuck in neutral, call in the pros to kick it into overdrive.

Read More

Topics: Axia Impact Blog

Learn what consumers want directly from the source

Science now allows you to really get into your customers’ heads to see what reaches them. In order to give your customers the best possible experience, you need to know what every step of the customer journey looks like. Take care of your customers because without them, you wouldn’t have a business.

 

Read More

Topics: Axia Impact Blog, Inbound Marketing, Newsletter

Use all available tools – old and new – to stay ahead

Use all available tools – old and new – to stay ahead

One age-old tool can spark monumental, industry-wide change. If your company website isn’t mobile-friendly, you could face serious consequences. It’s time to have an honest talk about your strategy and your future.

 

 

 

 


Read More

Topics: Axia Impact Blog, Newsletter

Distinguish yourself from the competition to see results

Distinguish yourself from the competition to see results

Odds are you don’t have a monopoly on your customers’ loyalty, but that doesn’t mean you can’t. It doesn’t matter how many people know about you unless they’re actually making purchases. To achieve remarkable results, produce a remarkable message.

 

 


Read More

Topics: Axia Impact Blog

Strong online presence, visible leadership build trust in marketplace

trust-stock-photoIf your company doesn’t appear within the first two pages of Google search results, you could be in trouble. Even though it’s not usually considered part of the plan, strong corporate leadership could be an invaluable tool for your company’s success. Earn your customers’ trust to keep their business.

Read More

Topics: Axia Impact Blog, Inbound Marketing

Small changes in customer care, SEO promise New Year profitability

22116133_s

Taking extra care of your customers could be the key to your business’ success in 2015. Google’s new algorithms mandate a significant change in your SEO practices. Now is the time to re-evaluate and switch directions for your business.

Read More

Topics: Axia Impact Blog, Inbound Marketing

Practice unique creativity to attract attention

 

Practice unique creativity to attract attention

Take a close look at your efforts to reach your audiences this past year – did you make the cut? There is one surefire way for you to attract consumers’ ever-important attention. Remarkable creativity will speak to your audiences and make your business stand out.


Read More

Topics: Axia Impact Blog

Focus and direction are key to revenue gains

Focus and direction are key to revenue gains.


To beat your competition, accentuate what sets you apart from them. Don’t let your company get distracted from what matters and what works for your creative vision. Maintain a laser focus to achieve your goals.

60-Second Articles:
1. Avoid the sandbox
2. Shiny Object Syndrome vs. sound strategy
3. The 60-Second Close: The importance of direction

Read More

Topics: Axia Impact Blog

Liked this blog post? Share it with others!