The Public Relations Blog

Use these 8 steps from PR to build long-term brand awareness for recognition and profits

There are numerous companies with names that are well-known worldwide, such as Band-Aid, McDonald’s, Toyota and Apple, just to name a few. You might dream of one day making your company a household name, but is that the only way to achieve success?

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Learn how to boost sales and company morale – and gain some bragging rights in the process

Do you see your competitors touting their top-ranked services or award-winning products? If you’re not in the awards game, you may be feeling left out and wondering how to get in on the action. Awards can come with a significant submission process, so if you want to catch up with your competitors, here’s how to get started.

 

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Fill up that trophy case with help from PR

You attend all those dinners and ceremonies only to watch other companies walk away with prestigious awards. Of course, your company and staff are doing great things, but how do you get recognized for them?

Getting an award for your company, whether inside or outside your industry, is a great way to increase visibility and improve your reputation. Use public relations tools and tactics to get more awards for your business.

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4 ways your company can profit from winning an award

Has your company hired a number of new employees? Do you contribute to philanthropic endeavors? Do you have a great CEO or believe your company is a great place to work? It may be time to submit your company for an award.

Benefits

Many companies shy away from the idea of entering into award competitions because they think it’s too self-promotional and they worry the entry might be too time-consuming. The benefits of entering and winning an award largely outweigh any reasons not to.

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Isn’t it about time for everyone to know you’re exceptional?

You see them all the time in newspapers and industry publications: those ubiquitous announcements that Company X was recognized for its service or Employee A got an award for a special achievement. Has your company received any of those lately?

Some companies believe that awards are a useless waste of time. With help from PR, you can learn why the opposite is true and how you can use these recognitions to achieve visibility for your company.

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An inexpensive and practical means to gain credibility for products or services delivered by your business is simply this: earn an award. Industry awards, recognition from chambers of commerce or related small-business organizations or a stamp of approval from a well-known review outfit can provide visibility and improve a business’ reputation. But locating appropriate opportunities and awards takes time, effort and consideration, often causing business owners to abandon the process before it even begins.

Seasoned public relations professionals, however, know exactly where to find the information, how to properly submit it and the deadlines by which it all needs to be done. Here are a few reasons businesses enlist PR support to secure these fantastic business-boosters

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Celebrate achievements through award recognition

Entering and earning awards is an exceptional way to build credibility and positive press around your brand and company. There are a number of benefits behind winning business, industry and community awards. They can elevate your company’s status; educate and attract new customers and new employees; improve company morale; and raise your credibility.

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