This is CNN

By Lisa Goldsberry

lg_cnn_on_blackJoin the public relations webinar that will demonstrate why your company needs CNN’s attention

Obtaining national media coverage for your company takes hard work, persistence and knowing the right people, but the benefits far outweigh all the effort. Pitching to a specific national news outlet like CNN takes special know-how. Join Axia PR for a live, one-of-a-kind webinar featuring true confessions of a CNN producer on Thursday, Nov. 6 at 2 p.m. Click here to register.

Discussions will include how companies and public relations firms can increase the chances that CNN will accept their pitches and what the producers are really looking for in those pitches. If you have not already put CNN on your media list, knowing more about the news giant might change your mind.

Benefits of having your company expert or news featured on CNN:

  • Unlike morning news programs or national evening news, CNN is on 24 hours a day, every day.

  • CNN often repeats news throughout the day, increasing your company’s exposure.

  • Even when it’s reporting other stories, CNN runs a constant scroll across the bottom of the screen, meaning your news can be viewed multiple times.

  • As a premier news organization, CNN requires lots of content each day, and once the editors and producers have vetted you as a reliable source, your chances of being used again multiply.

  • CNN is a trusted source that millions of people turn to for up-to-the-minute reporting and unbiased coverage.

  • A majority of the CNN audience consists of white-collar professionals with college degrees.

  • Since it’s a 24-hour operation, CNN can provide what is called “saturation coverage,” delving deep into a story and sticking with it around the clock.

CNN News programming highlights include its morning show, New Day, Legal View, The Lead and The Situation Room. Overnight, CNN features international news with updates and information about other parts of the world. Each program and focus provides a unique opportunity for your company to gain national exposure or for your CEO to serve as a thought-leader on various topics.

The details

CNN stands for Cable News Network. It was launched on June 1, 1980, and is owned by Turner Broadcasting System, Inc., headquartered in Atlanta, Georgia. It airs live, ongoing coverage of news around the globe 24 hours a day and also emphasizes topical and in-depth interviews and discussions with newsmakers, politicians, celebrities and people in the news. You can follow CNN on Twitter @cnn.

CNN presents the kind of comprehensive, investigative news programming which has made household names of Wolf Blitzer and Anderson Cooper. Thanks to CNN, which was the first in this media genre, there is no longer what we used to rely on as a regular news cycle. It has opened the door to immediate news coverage and the 24-hour news cycle to which many have grown accustomed.

In addition to the daily news features, the network has begun showcasing a more traditional prime-time lineup, such as Anthony Bourdain Parts Unknown and Death Row Stories. The channel also has CNN Tonight, which boasts a more conventional nightly news format and rotating hosts. Other important segments include CNN Money, medical information from Dr. Sanjay Gupta and CNN Films. This is all poised to draw an even larger audience.

The Axia Public Relations webinar

At Axia, we believe that it is important to help PR professionals, CEOs and business executives learn more about the power of media and how to harness it for your company’s maximum benefit and profitability. Our webinars offer guidance on media relations, reputation management and other significant PR topics. Click here to find out about all our webinars and let the Axia PR agency show you how to use PR to grow and improve your business.


Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Connect with Axia Public Relations on Twitter @axiapr.
CNN Confessions

Topics: Public Relations, Featured, Webinar

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