The Public Relations Blog

Improve your company's digital visibility through the discovery, relevance, and authority stages.

Search engine optimization is a valuable asset to your company and its online presence. To establish a company website with a lot of digital traffic, you need to know how to optimize your content for search engines. You can improve your company’s website and its visibility in three simple stages: discoverability, relevance, and authority.

1. PRSA Unveils New Guidelines for Ethical AI Use in PR
2. PR Lessons Learned from Cyberattack on the World’s Largest Bank
3. 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce
   
   

Follow these best practices to ensure your company has a plan before a crisis strikes.

The biggest challenge when creating an action plan for a media crisis is not knowing where it will come from. Crisis communications planning always seems to fall to the bottom of the to-do list until it’s suddenly urgent. If your company waits until the moment of disaster, you’re already 10 steps behind. 

Keep your news contacts updated so your company can quickly earn media coverage.

A media list is a resource your company and PR team utilizes throughout a PR campaign to build relationships with contacts at specific outlets. A strategic media list will help the PR pro know who to share your company’s newsworthy information, such as the opening of a new location, new products, new hires, donations to nonprofits, and more. 

In this solocast, Jason Mudd joins On Top of PR host Jason Mudd to discuss editorial calendars and how you can use them to pitch for earned media coverage.

Tune in to learn more!

Effective newsjacking can increase your visibility and boost sales, but it requires careful execution.

Newsjacking is a method used to link your company to a prominent conversation or trend in the news or social media. Since marketers must stay up to date on trending topics, this piggyback PR strategy “newsjacks” viral stories to bring attention to your company and support engagement. 

Buyers beware! Another lesson on why hourly billing might be unethical.

Common pricing tactics other public relations firms employ are highly concerning. And based on what some of our newer clients are telling us, it seems to be a more common occurrence. 

Determine whether an email is real or a scam by staying vigilant, analyzing, and trusting your instincts.

In today’s digital workspace, it’s more important than ever to safeguard your organization’s private information. Hackers are continuously evolving cybersecurity threats, trying to obtain your company’s sensitive information in any way they can. 

Experience, expertise, authoritativeness, and trust will boost your content marketing strategy.

Producing high-quality online content is a vital yet challenging part of content marketing. To cut through the competition of billions of web pages, use EEAT. The acronym stands for experience, expertise, authoritativeness, and trustworthiness and acts as the set of criteria search engines use to evaluate content quality and usefulness.

In this episode, Tina McCorkindale joins On Top of PR host Jason Mudd to discuss how PR can help journalism survive as well as more information and research from the Institute for Public Relations.

Tune in to learn more!