3 tips for using an unexpected event to earn positive media coverage
Football fans across the nation found themselves riveted last week by a digit. It was a strange deflection from the anticipated rivalry set to play out this past weekend as the New England Patriots took on the cinderella Jacksonville Jaguars.
A thumb stole center stage.
What does a thumb have to do with public relations you may ask?
Tom Brady, widely recognized as a superior athlete, Gisele’s husband and first string quarterback for the New England Patriots, injured his thumb during a practice prior to the scheduled playoff game. The injury itself isn’t really the news. How the injury became news is.Read More