The Public Relations Blog

Top 6 questions public relations students ask us about the PR industry

A guide for a PR informational interview

At some point during their education, most public relations students receive the assignment to interview PR professionals about the industry, the job and to offer advice to someone considering a career in the profession. Trying to find a PR practitioner who is willing to speak to you can be frustrating. We know that PR pros are busy; and we also understand how important it is to help students prepare for their future in PR. Therefore, we created a list of the top six questions we get from PR students in informational interviews.

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Topics: PR Internship

Why you should stop using AVEs to measure media coverage

Advertising Value Equivalency is an outdated PR measurement

Earned media coverage is a terrific way to get your organization in front of audiences that may want to purchase your products and services. Unlike advertising, earned media is an unpaid, third-party mention – that may be a quote, an endorsement or interview. How do you measure earned media coverage and prove its value to executives? Make sure you discuss measurement with your public relations agency early in the relationship so you have shared objectives for communication efforts.

 

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Topics: Media Relations, AVE

What’s the difference between earned media, shared media and owned media?

When it comes to public relations, the term media relates to different channels a brand might use to attract new customers.

There are four types of media:

  • Paid
  • Earned
  • Shared
  • Owned
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Topics: earned media coverage, PESO

Facebook doesn’t have a PR problem

Is a crisis an operations problem or a public relations problem?

Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. While the debate continues as to whether Facebook knew that the firm was actively harvesting user data to personalize content based on profile analytics, there’s no question that many Facebook users feel Facebook violated their privacy and are even questioning if the information presented to them on their personal news feeds manipulated them in some way.

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Topics: Social Media, Crisis Communications, Facebook

3 tips for maximizing shared social media

To a buyer, sharing is caring

Understanding the journey of a prospective online buyer is essential to designing a flow of information that encourages the behavior you value. Shared media, often pivotal in the online shopper’s journey, is a public relations game changer. However, it can also be a wildcard. After all, we don’t dictate who’s doing the sharing or what the audience is saying. This can be scary considering that, professionally, our goal is to control the product message and facilitate interactions between the company and consumer in a positive direction, typically with the overall intention to drive sales.

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Topics: Social Media

How can your company keep its blog full of fresh content?

5 ways to enhance your blog

Most companies start a blog with good intentions to reach more people. Too often though, the content starts to dwindle and may even cease altogether. Here are five ways to help keep your company’s blog full of fresh content.

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Topics: Blog

What the PESO model got wrong

3 reasons to change PESO for PR

The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.

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Topics: Public Relations, PESO, ESO

March Madness isn’t exclusively about hoops

It’s prime time to ‘bracket’ your public relations efforts

Here we are mid-March and mid-NCAA Tournament, which we affectionately call March Madness. College basketball fans (myself included – go Syracuse!) complete brackets in the hope of seeing their favorite teams earn a spot in the Final Four. I’ll admit it: I’m regularly glued to the screen during these few weeks. In watching the start of the Madness though, it occurred to me that the timing aligns well with the end of the first quarter, when many companies begin to consider forecasts, budgets and expectations. The first 90-day overview outlines successes, patterns, challenges and even opportunities.  

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Topics: PR Opportunities

The top tweets of all time and what your company can learn from them

Ah, Twitter. It’s a repository for political musings, humorous quips and celebrity news. It provides a platform for solace and unity in times of tragedy as well as mean-spirited comments directed at enemies. While we forget most tweets moments after we read them, others, for some reason, are indelible, and people still share them even years later. Find out what makes an unforgettable tweet and how your company can take advantage of this knowledge to boost your visibility and profits.

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Topics: Public Relations, Featured, Social Media, Online Public Relations

How is PR like a banana?

4 ways to ensure your public relations is working

A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations.

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Topics: Public Relations, Featured, PR Tips

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